John Rodin
Creative marketing professional specializing in brand strategy and positioning. Passionate about crafting impactful narratives and driving engagement through data-driven strategies. Skilled in aligning marketing efforts with business goals.
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Creative Strategy💻
Brand Positioning💻
Brand awareness🧲
Lead Generation💻
Video Creation
India
I’m a Content Marketing Specialist and Video Producer, specializing in planning, creating, and optimizing video content designed to achieve specific business outcomes—such as lead generation, brand reach, and scalable message delivery. I bridge the gap between visual storytelling and ROI-driven marketing for B2B, SaaS, D2C, and other sectors, transforming video content into a high-performing growth channel.
Skilled in funnel-based content strategy and planning, I have experience using AI for content creation and automation, and in leading cross-functional teams to execute impactful campaigns.
Skilled in funnel-based content strategy and planning, I have experience using AI for content creation and automation, and in leading cross-functional teams to execute impactful campaigns.
Video Producer - Marketing Communications, Mass Campaigns
November 2022 - Present
Tamil Nadu
● Developed SEO-optimized video scripts and titles based on keyword research, increasing video discoverability and organic reach across YouTube and social media platforms.
● Planned, created, and implemented content creation strategies that enhance brand reach and enable clients to effectively communicate with their audience at scale.
● Created videos using AI and live shoots to help clients engage their audience on social media and other mediums.
● Streamlined production workflows (TAT) using AI tools, reducing editing time by 40%.
● Managed a team of editors and designers in-house, coordinated and managed two outsourced agencies, ensuring the smooth production of high-quality content that drove audience engagement.
● Presented and discussed strategies directly with clients, focusing on budget and goal alignment.
● Directly Sourced and Worked with 200+ influencers over a 60-day branding campaign, achieving significant brand visibility.
● Remotely trained a non-technical team of 30 members in the UK to produce high-quality video content for a specific brand engagement campaign.
Key Achievements:
● Reduced cost-per-lead (CPL) by 14.5%, saving a client huge money in their advertising expenses.
● Executed quarterly video strategies, increasing client lead generation by 5.8x, from 2,623 to 15,189 leads within 12 months.
● Implemented data-driven analytical structure to optimize campaign strategy and boost ROI.
● Planned, created, and implemented content creation strategies that enhance brand reach and enable clients to effectively communicate with their audience at scale.
● Created videos using AI and live shoots to help clients engage their audience on social media and other mediums.
● Streamlined production workflows (TAT) using AI tools, reducing editing time by 40%.
● Managed a team of editors and designers in-house, coordinated and managed two outsourced agencies, ensuring the smooth production of high-quality content that drove audience engagement.
● Presented and discussed strategies directly with clients, focusing on budget and goal alignment.
● Directly Sourced and Worked with 200+ influencers over a 60-day branding campaign, achieving significant brand visibility.
● Remotely trained a non-technical team of 30 members in the UK to produce high-quality video content for a specific brand engagement campaign.
Key Achievements:
● Reduced cost-per-lead (CPL) by 14.5%, saving a client huge money in their advertising expenses.
● Executed quarterly video strategies, increasing client lead generation by 5.8x, from 2,623 to 15,189 leads within 12 months.
● Implemented data-driven analytical structure to optimize campaign strategy and boost ROI.
Co-Founder & Creative Lead, The Corner Studio
March 2019 - October 2022
Tamil Nadu
● Established and managed a creative agency specializing in video production, managing high-profile projects for one of India’s leading hospital chains and 8+ enterprise clients.
● overseeing business operations, client acquisition, and strategic direction to drive revenue growth.
● Produced high-impact digital advertisements for multiple brands, consistently meeting tight deadlines without compromising quality.
● Led a team of designers, writers, and editors, successfully delivering multi-platform campaigns aligned with client objectives.
Key Achievements:
● Planned and executed a virtual surgery connecting top surgeons around the world to conduct a live surgery remotely in real time.
● Organized and accomplished a press release for the launch of a new healthcare division.
● Coordinated and Executed virtual 3D compositing event with 3,000+ registrations and live streaming in real time.
● overseeing business operations, client acquisition, and strategic direction to drive revenue growth.
● Produced high-impact digital advertisements for multiple brands, consistently meeting tight deadlines without compromising quality.
● Led a team of designers, writers, and editors, successfully delivering multi-platform campaigns aligned with client objectives.
Key Achievements:
● Planned and executed a virtual surgery connecting top surgeons around the world to conduct a live surgery remotely in real time.
● Organized and accomplished a press release for the launch of a new healthcare division.
● Coordinated and Executed virtual 3D compositing event with 3,000+ registrations and live streaming in real time.
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Education
Bachelor’s Degree in Visual Communication
2016 - 2019
Loyola College, Tamil Nadu
