John Rodin
Video production specialist with strong expertise in SEO techniques and trend research. Demonstrated success in increasing organic traffic and also boosting conversion rates in paid media through effective data analysis and content optimization.
💡
Creative Strategy💻
Brand Positioning💻
Brand awareness🧲
Lead Generation💻
Video Creation
India
I’m a Content Marketing Specialist and Video Producer, specializing in planning, creating, and optimizing video content designed to achieve specific business outcomes—such as lead generation, brand reach, and scalable message delivery. I bridge the gap between visual storytelling and ROI-driven marketing for B2B, SaaS, D2C, and other sectors, transforming video content into a high-performing growth channel.
Skilled in funnel-based content strategy and planning, I have experience using AI for content creation and automation, and in leading cross-functional teams to execute impactful campaigns.
Skilled in funnel-based content strategy and planning, I have experience using AI for content creation and automation, and in leading cross-functional teams to execute impactful campaigns.
Video Producer - Marketing Communications, Mass Campaigns
November 2022 - Present
Tamil Nadu
● Developed SEO-optimized video scripts and titles based on keyword research, increasing video discoverability and organic reach across YouTube and social media platforms.
● Planned, created, and implemented content creation strategies that enhance brand reach and enable clients to effectively communicate with their audience at scale.
● Created videos using AI and live shoots to help clients engage their audience on social media and other mediums.
● Streamlined production workflows (TAT) using AI tools, reducing editing time by 40%.
● Managed a team of editors and designers in-house, coordinated and managed two outsourced agencies, ensuring the smooth production of high-quality content that drove audience engagement.
● Presented and discussed strategies directly with clients, focusing on budget and goal alignment.
● Directly Sourced and Worked with 200+ influencers over a 60-day branding campaign, achieving significant brand visibility.
● Remotely trained a non-technical team of 30 members in the UK to produce high-quality video content for a specific brand engagement campaign.
Key Achievements:
● Reduced cost-per-lead (CPL) by 14.5%, saving a client huge money in their advertising expenses.
● Executed quarterly video strategies, increasing client lead generation by 5.8x, from 2,623 to 15,189 leads within 12 months.
● Implemented data-driven analytical structure to optimize campaign strategy and boost ROI.
● Planned, created, and implemented content creation strategies that enhance brand reach and enable clients to effectively communicate with their audience at scale.
● Created videos using AI and live shoots to help clients engage their audience on social media and other mediums.
● Streamlined production workflows (TAT) using AI tools, reducing editing time by 40%.
● Managed a team of editors and designers in-house, coordinated and managed two outsourced agencies, ensuring the smooth production of high-quality content that drove audience engagement.
● Presented and discussed strategies directly with clients, focusing on budget and goal alignment.
● Directly Sourced and Worked with 200+ influencers over a 60-day branding campaign, achieving significant brand visibility.
● Remotely trained a non-technical team of 30 members in the UK to produce high-quality video content for a specific brand engagement campaign.
Key Achievements:
● Reduced cost-per-lead (CPL) by 14.5%, saving a client huge money in their advertising expenses.
● Executed quarterly video strategies, increasing client lead generation by 5.8x, from 2,623 to 15,189 leads within 12 months.
● Implemented data-driven analytical structure to optimize campaign strategy and boost ROI.
Co-Founder & Creative Lead, The Corner Studio
March 2019 - October 2022
Tamil Nadu
● Established and managed a creative agency specializing in video production, managing high-profile projects for one of India’s leading hospital chains and 8+ enterprise clients.
● overseeing business operations, client acquisition, and strategic direction to drive revenue growth.
● Produced high-impact digital advertisements for multiple brands, consistently meeting tight deadlines without compromising quality.
● Led a team of designers, writers, and editors, successfully delivering multi-platform campaigns aligned with client objectives.
Key Achievements:
● Planned and executed a virtual surgery connecting top surgeons around the world to conduct a live surgery remotely in real time.
● Organized and accomplished a press release for the launch of a new healthcare division.
● Coordinated and Executed virtual 3D compositing event with 3,000+ registrations and live streaming in real time.
● overseeing business operations, client acquisition, and strategic direction to drive revenue growth.
● Produced high-impact digital advertisements for multiple brands, consistently meeting tight deadlines without compromising quality.
● Led a team of designers, writers, and editors, successfully delivering multi-platform campaigns aligned with client objectives.
Key Achievements:
● Planned and executed a virtual surgery connecting top surgeons around the world to conduct a live surgery remotely in real time.
● Organized and accomplished a press release for the launch of a new healthcare division.
● Coordinated and Executed virtual 3D compositing event with 3,000+ registrations and live streaming in real time.
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Education
Bachelor’s Degree in Visual Communication
2016 - 2019
Loyola College, Tamil Nadu
