- Primarily working with early stage start ups and SaaS brands

- Co-created the Enterprise Campaigns team from scratch Led integrated marketing campaigns for EMEA and NA markets Conducted Competitive Intel programs and Customer Segmentation through Customer Research Was responsible for Go-to-market strategy, and messaging for email marketing, paid/performance marketing, content syndication, SEM, webinars, and partnered events Drove Sales enablement by creating playbooks to support the business development and AE teams
- Strategized ABM initiatives to drive quality NBM and SALs in the pipeline
- Increased NBM to SAL conversion to 2X, clocking ~3x increase in the average selling price (ASP) and decrease in the sales cycle
- Developed content - whitepapers, case studies, pillar pages, case studies, videos, short-form copy, etc Cross-functional teamwork with product, sales, BD, and other marketing teams, as well as managing external stakeholders
- Strategically planned and allocated the marketing budget

- B2B SaaS campaign strategy and execution for Eka's Sustainability reporting solution
- Led the demand generation and awareness efforts for the same product
- Created targeted campaigns for the global audience(NA, EMEA, APAC) and executed ABM efforts utilizing email marketing, social media organic and paid campaigns, webinars, and events Cross-team collaboration with the database, digital, content, and inside sales team to drive demand generation efforts (KPIs: Prospects, MQLs, SQLs, messaging development) Launched two solutions partnering with Microsoft and the Coffee Board of India Performance analysis for campaigns and A/B testing messaging for improved results

- Worked on Service as a Product (SaaP) project for Electrical products rental for Indian Metros, Design Research for refrigerators, water purifiers, fans Consumer research, go-to-market, Netnography, Unboxing Experience, Consumer Decision-Making Journey for Electrical Skincare Products (One of the first launches in India) Assisted in creating the Repositioning and Premiumization plan for Havells and its Power Brands such as Crabtree, Reo, and Standard
- Communication Strategy for Havells Premium Lighting range, Home Automation, and Personal grooming Havells Incubation Projects: Carpool for women, Hydroponic Farming, Sanitary Hygiene for Rural Women, Understanding tea consumption of different parts of India to create smart tea maker

- Created the Go-to-Market plan for two new SGG Sun ban products Estimated and analyzed the market by visiting 16 geographies across India and interviewed around 150 dealers, retailers, and end consumers Suggested new Pricing Strategy, Product Development ideas, Market and Competitor insights and Communication plan

- Content/Copy Writing - blogs, emails, intranet articles, and social media posts
- Assisted in creating internal and external campaigns to promote Infosys Learning and Development platforms
- Spearheaded the Knowledge Management campaigns at Bhubaneswar Campus
- Worked on the Next-Gen knowledge solution for Infosys, in its nascent stage now known as Infosys Springboard