Kanika Bhalla
Flipkart | ex- Vodafone Idea | MBA, IIM Rohtak | YES Aspire Scholar
💡
Business Strategy⚙️
Project Management📊
Market Research💻
IT Strategy
Delhi, India
Experienced marketer with a strong background in business analysis, team management, and problem-solving. Former Deputy Director at Myntra and Senior Marketing Manager at Flipkart. Skilled in campaign design, product research, and launch strategies. Excited to leverage my MBA from IIM Rohtak and past work with industry giants to drive impactful results.
Senior Marketing Manager, Flipkart
January 2022 - August 2023
Senior Category Manager, Flipkart
February 2021 - January 2022
Bengaluru Area, India
Category Manager, Flipkart
March 2019 - February 2021
Bengaluru Area, India
Assistant Manager, Vodafone Idea Limited
July 2016 - March 2019
Chandigarh Area, India
- Recruited under Idea's Young Leadership Program Designed & Executed Campaigns through touch points like Call Centers (Inbound/ Outbound) & Stores to upsell Data Products Touched base through various means of communication: SMS/Outbound Dialer/Interactive Voice Response for various processes Root Cause Analysis to increase Data Penetration and Usage and reduce churn Implemented Ring Fencing of Subs to increase Data Usage Devised strategies on reducing churn through prediction models Assisting Marketing team for product research, launch and improvement
IT Dev Program Sr Assoc II, Dell
July 2013 - June 2014
- Worked on a project based on
- NET technology with a small sized team with highly experienced team members
- Involved in development and testing of modules using ASP
- NET and SQL Server for an overseas client
- NET technology with a small sized team with highly experienced team members
- Involved in development and testing of modules using ASP
- NET and SQL Server for an overseas client
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Education
Post Graduate Diploma in Management (PGDM), Marketing and Strategy
2014 - 2016
Indian Institute of Management, Rohtak
Bachelor's Degree
2009 - 2013
Jaypee Institute of Information Technology, Noida
