Kanupriya Modi Shah
Strategic Content Consultant with 12+ years of experience across journalism, corporate communications & advertising
✍️
Copywriting💬
Content Marketing💡
Creative Strategy📣
Social Media Marketing🎬
Video Producer
Pune, India
An Economics Grad from St. Xavier’s College, Mumbai!
Experienced marketer with a decade long experience in delivering content solutions for startups and renowned brands.
Worked with companies like Mid-Day, Aptech Ltd., Disney UTV & a few non-profits.
Skilled in developing comprehensive social media strategies and executing influencer campaigns.
#Marketer #ContentCreator #BrandStrategist
Experienced marketer with a decade long experience in delivering content solutions for startups and renowned brands.
Worked with companies like Mid-Day, Aptech Ltd., Disney UTV & a few non-profits.
Skilled in developing comprehensive social media strategies and executing influencer campaigns.
#Marketer #ContentCreator #BrandStrategist
Independent Consultant, Creativewala
October 2022 - Present
- Lead a team of writers and designers to deliver content solutions for various startups
- Develop content calendars and strategy-driven content to enhance brand visibility and engagement
- Collaborate with clients and internal teams to ensure seamless project execution
- Create business development strategies, identify new opportunities, and successfully secure new accounts
- Develop content calendars and strategy-driven content to enhance brand visibility and engagement
- Collaborate with clients and internal teams to ensure seamless project execution
- Create business development strategies, identify new opportunities, and successfully secure new accounts
Strategy Consultant, Missing Link Trust - NGO
October 2022 - March 2023
- Managed the digital marketing mandate for the NGO, optimizing online presence and outreach
- Developed comprehensive social media strategies and content calendars, ensuring alignment with organizational goals
- Supervised a team of content writers and designers to execute social media initiatives efficiently
- Developed comprehensive social media strategies and content calendars, ensuring alignment with organizational goals
- Supervised a team of content writers and designers to execute social media initiatives efficiently
Sr. Marketing Associate, Cuddles Foundation - NGO
March 2022 - August 2022
- Oversaw the digital marketing portfolio, including influencer partnerships and outreach
- Crafted strategies to enhance brand visibility and foster growth
- Managed day-to-day operations, working closely with agencies and cross-functional teams
- Crafted strategies to enhance brand visibility and foster growth
- Managed day-to-day operations, working closely with agencies and cross-functional teams
Copy Supervisor, Alchemy Group
January 2021 - March 2022
- Managed content creation for Alchemy Group and 'What's the Word,' the influencer marketing vertical
- Authored compelling video scripts for influencer marketing campaigns
- Developed client pitches and executed influencer campaigns for renowned brands
- Worked with clients including Pepsodent, Pantaloons, Bajaj Oil, Horlicks, Taj Mahal Tea, Kwality Walls, Skore, Bumble, MG Hector, and KinderJoy
- Authored compelling video scripts for influencer marketing campaigns
- Developed client pitches and executed influencer campaigns for renowned brands
- Worked with clients including Pepsodent, Pantaloons, Bajaj Oil, Horlicks, Taj Mahal Tea, Kwality Walls, Skore, Bumble, MG Hector, and KinderJoy
Sr. Marketing Executive - International, Aptech Ltd.
January 2015 - December 2020
- Spearheaded content creation and strategy for digital communication
- Crafted copy for press releases, newsletters, advertisements, brochures, websites, and marketing collateral
- Produced engaging social media content, videos, and blog posts
- Crafted copy for press releases, newsletters, advertisements, brochures, websites, and marketing collateral
- Produced engaging social media content, videos, and blog posts
Copywriter, Tatvaya Advertising
February 2014 - October 2014
- Conceptualized and executed impactful ad campaigns
- Developed branding and communication strategies for clients
- Managed social media channels to enhance online presence
- Developed branding and communication strategies for clients
- Managed social media channels to enhance online presence
Corporate Communication Executive, The Walt Disney Company
May 2013 - September 2013
- Led internal and external communication for Disney's Kids Network
- Orchestrated successful events, media junkets, and media interactions
- Orchestrated successful events, media junkets, and media interactions
Freelance Journalist, MiD-DAY Infomedia Pvt. Ltd.
September 2012 - December 2012
- Authored diverse content for promotional features, including interviews, food features, picture stories, and features
- Wrote content for their Bandra-Andheri & South Mumbai Supplements
- Wrote content for their Bandra-Andheri & South Mumbai Supplements
PR Trainee, CMCG India
January 2012 - September 2012
- Monitored and analyzed coverage in magazines and newspapers
- Orchestrated strategic planning and execution of media relations initiatives
- Orchestrated strategic planning and execution of media relations initiatives
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Education
Bachelor of Arts (Economics)
2011
St. Xavier’s College, Mumbai
HSC
2008
St. Xavier’s College, Mumbai
SSC
2006
St Mary’s Convent High School
