Kapil Ohri
Head of Marketing @ Tata Nexarc
📣
Product Marketing🧲
Lead Generation🛒
E-commerce Specialist📲
Digital Marketing🧲
SEO Expert
Bangalore, India
I am an experienced marketer with a background in brand and product marketing. I have worked with renowned companies like Tata Nexarc, Dabur, Arvind Fashions, Mindshare, and Ogilvy. With expertise in content and digital marketing, I have successfully launched and scaled over 100 brands. #MarketingExpert #BrandBuilder #DigitalStrategist
Head of Marketing, Tata nexarc
July 2022 - Present
Banglore
- Leading Brand, Content Marketing Digital Marketing, Performance Marketing, Product Marketing, Social Media and BTL activations for business units of Tata nexarc
- Leading an in-house team of 25+ marketing professionals
- Focused on- 1) Drive digital adoption of products linked to business loans, steel procurement, logistics and tenders
- 2) Acquire new customers via new age channels like SEM, Social and WhatsApp
- 3) Engage & Nurture existing customers and registered users
- 4) Build brand and content marketing strategy for Tata nexarc business units
- 5) Drive organic traffic to generate leads
- 6) Create GTM strategy to leverage marketing channels for customer acquisition
- Leading an in-house team of 25+ marketing professionals
- Focused on- 1) Drive digital adoption of products linked to business loans, steel procurement, logistics and tenders
- 2) Acquire new customers via new age channels like SEM, Social and WhatsApp
- 3) Engage & Nurture existing customers and registered users
- 4) Build brand and content marketing strategy for Tata nexarc business units
- 5) Drive organic traffic to generate leads
- 6) Create GTM strategy to leverage marketing channels for customer acquisition
Deputy General Manager / Head Digital Marketing, Dabur India Limited
September 2021 - July 2022
India
Head, Digital Marketing, D2C - Nnnow.com, Arvind Fashions Limited
May 2018 - October 2018
Bengaluru, Karnataka, India
Partner & Head - Digital of GSK India for Mindshare, GroupM
March 2015 - May 2018
Gurgaon, India
- Led digital marketing for GSK India
Senior Planning Director (Digital Marketing), OgilvyOne Worldwide, Ogilvy
July 2013 - March 2015
New Delhi Area, India
Head, afaqs! Campus, afaqs!
June 2011 - July 2013
Noida Area, India
- Led & set up digital marketing education business
- Responsible for P&L and building @afaqs Campus brand from scratch
- Responsible for P&L and building @afaqs Campus brand from scratch
Asst. Editor & Head, Digital, afaqs.com and afaqs! Reporter
June 2007 - June 2011
Noida Area, India
- I joined afaqs! as Correspondent in 2007 for Digital news and ended my Journalism stint in 2011 as Assistant Editor and Head, Digital (news)
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Education
Bachelor of Business Studies, Marketing
Shaheed Sukhdev College Of Business Studies
Master in Journalism & Mass Communication (MMC), Digital Media
Apeejay School Of Management
Digital Insider (Executive Program), Digital Marketing
Indian School of Business
