Karan Raj
An enthusiastic and dedicated marketing professional with 14+ years of experience in B2C & B2B startups (Food-tech / SaaS /QSR/ Aviation).
📣
Marketing
💡
Business Strategy
💡
Content Strategy
Bangalore, India

About Me:
Highly driven Director of Marketing with a proven track record in building and leading teams to drive sales growth and operational efficiency. Skilled in brand acquisition and business development in both B2C and B2B sectors. Passionate about implementing the latest Omni Channel features and trends to achieve robust business margins. Excited to contribute to driving growth and strengthening brand relationships. #DirectorOfMarketing #SalesGrowth #B2CandB2B

Director of Marketing (and Customer support), Fourth Frontier
November 2021 - March 2024
Bangalore
- Implemented a cohesive marketing plan for target audience in India, USA, UK, Canada and EU, resulting in a 20% increase in sales volume and reduction in CACs' by 35%
- Implemented Clodura
- ai for B2B lead gen
- Launched a new vertical (Smart heart monitoring), resulting in a 50% increase in revenue from the new product line
- Managed product demos as go-to person, conducting 40 demos per quarter on average for B2B sales and B2C inside sales
- Set short-term and long-term goals for the marketing team (designers, digital marketing managers) for 5 different global regions
- Set and reviewed the marketing department's budgets, managing a total annual budget of $1
- 5 mn
- Evaluate and work with external agencies on Creatives, PR and other initiatives
- Monitor all marketing campaigns and optimize for maximum performance
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and a dashboard for key marketing and sales metrics
- Conduct market analysis to identify challenges and opportunities for growth
General Manager, HungerBox
October 2018 - November 2020
Hyderabad
- Built trained retained and led a team of 80 employees to achieve the highest level of customer service
- Boosted monthly orders on the platform from 4,40,000 to 16,50,000
- Added 6 new clients to the company's portfolio in a short span of time
- Responsible for marketing budgets and P&L of the branch, sales management, Business planning
- Developed key stakeholder relations both internally and externally, and was seen as a key influencer in shaping product roadmaps
- Responsible for recruitment and training of team members
- Formulated actionable weekly/monthly/quarterly business reviews with HODS
- Drive integrated marketing campaigns and monitor budgets and ROI of each campaign
- Drive new business development and city business expansion
- Customer relationship management CRM, Key account management
Head Of Marketing, Kaatizone
April 2011 - June 2018
Bangalore
- Responsible for developing and implementing marketing plans for the brand
- Headed branding, launch strategies, Digital marketing, Social media marketing, ATL, BTL, media planning, consumer insights, analytics, alliances, marketing research and marketing campaigns, communication mix
- Lead relationship with brand partners, advertising agency, design agency, PR agency, research agency, exhibition agency, digital agency, print partners, photographer
- Implement marketing strategy, brand positioning, digital marketing strategy, pricing, media mix & communication, go to market strategies, budget allocation, content strategy
- Close coordination with store architect for new store building and design (creative & operational)
- Drive integrated marketing campaigns, marketing communication and monitor ROI of each campaign
- Increased footprint of brand from 12 stores to 36 stores in 3 years
- Launched first cloud kitchen for the brand, scaled up to 4 operational stores in 1 year
- Improved delivery sales by 650% year on year and profitability by 18% month on month
- Reduced operational cost by a staggering 20%
- Launched a new brand digitally with just one additional SKU leading to higher sales
Account Executive - Client Servicing, Think IMC
October 2010 - April 2011
Bangalore
- Interacting with clients for their advertising requirement
- Doing market research on psychographic and demographics analyzing competition brands and strategy
- Briefing creative department with insight on client and competition
- Coordinating for events and promotions
- Coordinating for payments with client and finance department
- Presenting future and strategic ideas to clients to increase their revenues
- Generating daily reports
- Worked on SPAR private label products and SPAR private label Brand launch
- JustBooks clc
Operation Assistant- Terminal, Bangalore International Airport
August 2008 - September 2010
Bangalore
- Handling daily terminal operations
- Coordinating with concessionaires for uninterrupted store operations
- Passenger movement and handling
Ramp Assistant - Airside, CAMBATA Aviation Pvt.Ltd
December 2003 - February 2005
Delhi
- Handling ramp operations
- Handling a team of loaders and drivers
- Handling passenger, cargo, and charter flights
- Coordinating with airlines, pilot and crew for on-time turnaround of flight
Education
International Airline & Travel Management
2003
Tradewings Institute Of Management
Bachelors of Commerce
2003
Pass course,School Of Correspondence Studies
Post Graduate Diploma in Computer Software
2002
Advanced Diploma in Computer Hardware & Networking
2002
MBA - Marketing
2007 - 2008
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