Karan Lamba
Celebrity, Creator and Talent Consultant. I am a Content and Partnerships leader with 12+ yrs of experience. Ex Snapchat, LinkedIn, and ITC.
🤩
Talent Management💻
Partnerships💬
Content Marketing🤝
Business Development
Mumbai, India
I am a consumer technology leader with 12+ years of experience in talent partnerships, influencer marketing, and revenue generation. I have had the opportunity to work with some amazing companies like Snapchat, LinkedIn, and ITC. #talentpartnerships #influencermarketing #revenuegeneration
Talent Consultant
January 2024 - Present
Mumbai, India
Manager, APAC Talent Partnerships, Snapchat
November 2020 - December 2023
Mumbai, India
- - Led outreach and onboarding efforts with creators, music artists, and talent to develop innovative monetization and high-impact partnerships, building impactful conversations in the community
- - Served as a brand ambassador/spokesperson for Snapchat through the Press, Podcasts, and external speaker sessions
- Partnering on Publicity and Marketing initiatives
- - Managed the Snap Star program by recruiting 900 talent in India and 1100 all across APAC with 23% YoY growth over 3 years
- Increasing the supply of creators posting MoM 30% and YoY 28% - Ideated and executed Snapchat’s editorial perspective on current events around music, entertainment, lifestyle, fashion, and sports
- Worked on Offline and Online events
- - Onboarded 185 exclusive Snap Stars in the Story Revenue Share program, generating a total of 1
- 6M USD revenue through advertising share within the first 6 months
- - Leading and coordinating various programs such as Story RevShare, Spotlight Earnings, BETA, Seeding, Brand Partnerships, Gifting, Originals/Shows, and Creator Marketplace
- - Internal Stakeholder XFN management with PR/Comms, Content, Marketing, and Growth team
- - Partnered with top Talent/Creator Agencies, Studios, Movie houses, and Music Labels
- - Served as a brand ambassador/spokesperson for Snapchat through the Press, Podcasts, and external speaker sessions
- Partnering on Publicity and Marketing initiatives
- - Managed the Snap Star program by recruiting 900 talent in India and 1100 all across APAC with 23% YoY growth over 3 years
- Increasing the supply of creators posting MoM 30% and YoY 28% - Ideated and executed Snapchat’s editorial perspective on current events around music, entertainment, lifestyle, fashion, and sports
- Worked on Offline and Online events
- - Onboarded 185 exclusive Snap Stars in the Story Revenue Share program, generating a total of 1
- 6M USD revenue through advertising share within the first 6 months
- - Leading and coordinating various programs such as Story RevShare, Spotlight Earnings, BETA, Seeding, Brand Partnerships, Gifting, Originals/Shows, and Creator Marketplace
- - Internal Stakeholder XFN management with PR/Comms, Content, Marketing, and Growth team
- - Partnered with top Talent/Creator Agencies, Studios, Movie houses, and Music Labels
Sales Manager, Talent Solutions - West India, LinkedIn
November 2015 - August 2020
Mumbai, India
- - Achieved a cumulative revenue of 1
- 8M USD
- - 2019, Awarded the Best AE in West India at the LinkedIn Iconic Awards
- - Annual Goal Crosser each year, ending with an 8-quarter streak
- - Collaborated internationally with US, UK & Singapore clients and the internal LinkedIn teams, to manage their businesses based out of West India
- - Invited to the LinkedIn New York office to shoot for a global campaign and collaborate with teams
- - Highest contributor in LinkedIn Globally to the LinkedIn Gives Program
- - Co-organized events for business owners to introduce them to social recruiting and branding
- - Part of the ERG Team supporting the GoGreen Initiative
- - Part of the LinkedIn Annual Kickoff in Vegas, Singapore, and Macau
- 8M USD
- - 2019, Awarded the Best AE in West India at the LinkedIn Iconic Awards
- - Annual Goal Crosser each year, ending with an 8-quarter streak
- - Collaborated internationally with US, UK & Singapore clients and the internal LinkedIn teams, to manage their businesses based out of West India
- - Invited to the LinkedIn New York office to shoot for a global campaign and collaborate with teams
- - Highest contributor in LinkedIn Globally to the LinkedIn Gives Program
- - Co-organized events for business owners to introduce them to social recruiting and branding
- - Part of the ERG Team supporting the GoGreen Initiative
- - Part of the LinkedIn Annual Kickoff in Vegas, Singapore, and Macau
General Manager - West India, Stepathlon Lifestyle
July 2013 - November 2015
Mumbai, India
- - Achieved cumulative revenue goal of 100k USD - Successfully co-organized 100-day events in 2015, 14, and 13
- - Worked with creators and celebrities on pan-India campaigns
- - Responsible for the creation and XFN marketing management of the entire video plan for the company
- - Instituting cross-country employee engagement activities (online and offline)
- - Appointed the company’s official conference delegate
- - Worked with creators and celebrities on pan-India campaigns
- - Responsible for the creation and XFN marketing management of the entire video plan for the company
- - Instituting cross-country employee engagement activities (online and offline)
- - Appointed the company’s official conference delegate
Manager, Rooms Division, ITC Hotels
June 2007 - August 2010
Mumbai, India
- - Led a team of 40 XFN team members contributing to quarter-on-quarter target achievement
- - Was part of the company’s events team executing and hosting the prestigious ITC Graduation Day
- - Managed the Celebrities and HNI’s - Innovated many Winnovations & Wise initiatives for the department, institutionalized chain-wide
- - Top point scorer in management for the WelcomAcheivers year ‘08-09
- - Was part of the company’s events team executing and hosting the prestigious ITC Graduation Day
- - Managed the Celebrities and HNI’s - Innovated many Winnovations & Wise initiatives for the department, institutionalized chain-wide
- - Top point scorer in management for the WelcomAcheivers year ‘08-09
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Education
WelcomLegionnaire Management Program
Gurgaon, India
Post Graduate Diploma in Hospitality Management
ECS
2007 - 2007
New Delhi, India
Six Sigma Green Belt Certified
ITC Hotel Management Institute
2003 - 2007
IGNOU
2003 - 2006
New Delhi, India
Bachelor of Arts - Tourism Studies
Apeejay School
2002 - 2003
New Delhi, India