karan meena
IIM Alumni/Ex-Global Marketing Head/Business Consultant/Strategic Planner
💡
Business Strategy
🤝
Business Development
🚀
Performance Marketing
Pune, India

Experienced marketer with 6.5+ years in senior managerial roles at Indastro.com, MP RealTech Pvt Ltd, and D-Genesis Inc. Skilled in business analysis, performance marketing, and go-to-market strategy. Worked with renowned brands to boost revenue and increase brand awareness. #ExperiencedMarketer #MarketingStrategist #ResultsDriven

Senior Manager - Marketing & Growth, Indastro.com
February 2023 - Present
- Boosted revenue by 23% by advising & managing use of Meta Pixel & increasing Paid Sign-Ups
- Headed marketing department comprising a small & efficient team of 5 heads, which I trained
- Strategized Marketing Campaigns towards both ATL-BTL market & maximized product visibility
- Conducted research to identify trends, market insights, key market for campaign optimization
- Successfully created & implemented GTM Strategy for firm to drive-up market share to first rank on Facebook & Monthly 20%+ increase in direct search traffic via Google towards Business
- Responsible for 400%+ increase in Brand awareness of AstroTech Arm via Multiple tools & tech
Head of Marketing, MP RealTech Pvt Ltd
September 2021 - December 2022
- Headed Marketing & Pre-sales departments comprised of 70+ employees being youngest HOD
- Detected problems in company operations & provided solutions for them, be it for decrease in Sales, Marketing issues, Client management & legal issues, all such in efficient course of action
- In charge of Media buying, ATL-BTL, online-offline marketing with monthly budget of INR 17 lakhs
- Organised full fledged offline & online Events-meet ups for product promotion and partnerships
- Co-ordinated offline marketing efforts with online strategies towards cohesive Branding exp
- Responsible for Brand Penetration in more than 28 districts across 2 states with 400k+ users
Senior Consultant – Marketing, D-Genesis Inc.
September 2020 - September 2021
- Headed Marketing/Branding decisions, roadmap preparations for Client’s products & offerings
- Had Charge of Set up and launched paid campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Meta Pixel and other relevant channels
- Scoured Middle East/USA to pitch Data analytics IT SaaS developed by client via D-Marketing
- Conducted market research and improved digital presence of firms substantially on social media
- Work cross-departmentally to align campaign strategies and goals across the organization
Head - Marketing & Alliances, Intellicompute Software
March 2019 - September 2020
- Headed entire marketing department with team of 10 members as Chief Marketing Officer
- Ensured viable awareness & Digital advertisements to target key market for firm’s services
- Responsible for substantial improvement in Digital presence of company over multi-channels
- Created content for all digital postings & new website, While guiding design team consisting
- Promoted AI/ML powered Data Analytics solutions in Oil & Gas sector firms of South America
- Managed alliances for projects of worth $200K for South America based Oil and Gas Giants
- On-boarded 3 service partners for tech-consulting collab
- & 2 staffing partners for projects
- 10 members for complete revamping of company’s website from scratch with fresh content
- Wrote 15+ tech blogs for user engagement on company’s blog page and social media handles
Marketing Associate, D-genesis Inc.
April 2015 - June 2016
Education
Chartered Accountant Level-1
2014
MBA (Marketing & Business Management)
2017 - 2019
IIM (Indian Institute of Management) Visakhapatnam
B.Com (Business Studies & Marketing)
2013 - 2016
University of Kota
Class XII
2013
Mittal International School, Kota (CBSE)
Class X
2011
Vidyashram Public School, Kota (CBSE)
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