Karishma Vijay
Brand Strategy | Marketing & Communication Strategy | Content Curation | Design | Researching on Circularity in Textile Industry | Artist | Rabbit Hooman
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Branding Strategy
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Creative Strategy
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Content Strategy
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Media Strategy
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Business Strategy
Ahmedabad, India

Hi, I am Karishma, a branding and marketing specialist with 12 years of solid experience in multiple industries - Tech, Media, Education, and Fashion. I love crafting brands, content, and marketing strategies. 

Sr. Brand Specialist, SoluteLabs
July 2022 - Present
Ahmedabad
Company Rebranding: conceptualization to implementation.
Project Management: handled a cross-functional team of 8+ members from the design, development, content, and marketing departments for the website development post-rebranding.
Digital Marketing & Online Presence: Oversee and enhance the company’s digital marketing efforts, both On-Page and Off-page.
Measure and analyze traffic and user engagement metrics.
Content Creation and Management across various formats (blogs, videos, whitepapers, case studies, company website, landing pages, etc).
Social Media Strategy and Management: Defining the Strategy for B2B Social Media Marketing.
Founder & Chef, The Hummus Store
June 2015 - Present
Ahmedabad
Teaching Assistant, Ahmedabad University
July 2019 - June 2022
Ahmedabad
Assisted in Marketing Area Courses:
  • Marketing Research and Marketing Analytics (SPSS, R, and Tableau) 
  • Integrated Marketing Communications and Brand Management 
  • Consumer Behaviour (Ethnography, Behavioural Economics)
  • Digital Marketing 
  • Business-to-Business Marketing
Digital Media Content Creator & Designer (Freelancer), the social media co.
January 2014 - July 2021
Planning and Designing: product packaging and other relevant collaterals for the firm's clients based in India, the USA, and Australia
Event Collaterals for Navratri, College Festivals, F3 Racing Event
Content Creation for Blogs and Social Media for clients. 
Client Servicing Executive, Infinty
January 2014 - November 2014
Ahmedabad
Handling accounts of Pandit Deendayal Energy University (PDEU, formerly PDPU), Intellicon, Harsha Engineers, Transformers and Rectifiers, and Sky Trek Travels.
Social Media Planning and Content Creation for Schools of PDEU
Digital Media, Cinema, and Radio Planning and Buying for Schools of PDPU for Admissions 2014 and 2015
Creating and Editing content for Client websites; Welcome Kits for PDEU Schools; creating storyboards for PDEU school videos; Content editing for brochures of Schools of PDEU
Marketing Associate, Shyamal & Bhumika
April 2012 - June 2013
Ahmedabad
Digital Marketing Planning and Implementation
Public Relations
Understanding Design, production, and sales cycles, with a prime focus on Online Client Management, and Sales Support.
Content Manager, Magic Edutainment
September 2011 - February 2012
An NGO focused on reality-based social stories using the principles of fiction writing for social causes and spreading these messages through the photo-novel format.
Education
M.B.A, Marketing, Ahmedabad University
2010 - 2012
Ahmedabad
Bachelor of Commerce (B.Com.), Gujarat University
2006 - 2009
Ahmedabad
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