- Designed and implemented global brand marketing strategies across different mediums and platforms such as TikTok, Instagram, Facebook, Pinterest, website, and various forms of paid and organic media
- Conducted comprehensive market research and developed region-specific brand guidelines targeting the Australian, UK, US, Canadian, and European markets
- Built relationships and collaborated with global PR and media agencies, influencers, celebrities, UGC creators, and bloggers to enhance brand reach and visibility
- Collaborated with social media and product marketing teams to strategically plan and execute new product launch go-to-market (GTM) strategies, ensuring customer engagement and acquisition goals are met
- Utilized a metrics-driven approach to create reports evaluating the (ROI) of campaigns

- Developed and implemented strategic marketing and communication campaigns for Shop101 and Dash101, focusing on content creation and marketing
- Setup and led an in-house Influencer Marketing and Commerce team to support brand awareness campaigns, in-app activities, go-to-market (GTM) initiatives, affiliate marketing plans, and content marketing campaigns
- Conducted comprehensive market research and competitor analysis to identify target audiences, market trends, and competitive landscape, incorporating insights into strategies
- Created compelling and engaging content, including video scripts, blogs, ebooks, and podcast episodes, to effectively communicate the value proposition of Shop101 and Dash101
- Managed budgets, timelines, and resources efficiently to optimize campaign effectiveness and ensure a positive return on investment (ROI)
- Monitored and analyzed campaign performance, regularly providing reports and recommendations for optimization based on key metrics and audience engagement

- Pitched, onboarded, and designed creator-led campaigns for 100+ brands and agencies
- Developed exclusive brand relations to generate businesses for over 1000 creators on the network
- Conceptualized creator and influencer-led brand campaigns for Sony Music, UMG, ShareChat, Samsung, Gillette, and many more
- Generated new business prospects, resulting in a 3x spike in conversion and sales within seven months
- Generated revenue and company profits amounting to 16M in the first two quarters of the year

- Researched, brainstormed, conceptualized, and provided assistance as a producer on CultFit TVC sets
- Served as an Assistant Director (AD) and Assistant Producer (AP) for the TVC launch of KIA motors in India
- The ad was awarded as the most watched ad on YouTube in the year 2019
- Assisted as an EP and Creative Producer of a web series under the Nadiadwala banner
- The series was later shelved

- Delivered over 100 DVCs (Digital Video Content) as a Director's Assistant and Assistant Producer
- Achieved a rapid promotion within a year to the role of Business Partner
- Actively sought new business leads and partnerships while maintaining strong relationships with existing partners
- Developed compelling sales pitches for brands and agencies to encourage the adoption of effective video communication

- Onboarded, developed, and maintained relationships with over 60 brands and small businesses to facilitate continuous affiliate marketing activities through the CouponDunia platform