- Develop and execute influencer marketing strategies and creative campaigns
- Identify and build relationships with prominent influencers and thought leaders
- Attend relevant events for networking and business purposes
- Develop content ideas and write and curate content
- Research relevant industry experts, competitors, target audience and users
- Brainstorm new, creative approaches to influencer campaigns and manage the team
- Keep abreast of emerging trends, technologies and influencers
- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Planning and monitoring the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc
- )
- Launch optimized online adverts through Google Adwords, Facebook etc
- to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc
- )
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc
- )
- Acquire insight in online marketing trends and keep strategies up-to-date

- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Recruit and train talent for the successful implementation of marketing campaigns
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects
- Organize events including writing and proofreading marketing copy, as well as recruiting

- Devising creative public relations strategies that fit company profile
- Developing effective PR plans using appropriate strategies and tactics
- Organizing and coordinating PR activities

- Creative outlet of forming ideas for both paper and audio advertisements with creative jingles and presentations for the same