khushboo manchanda
Effective storytelling is a key to great Marketing, so being a marketer, let me share my marketing journey through a story.😜
🧲
Lead Generation💌
Email Marketing💻
Marketing Automation📣
Social Media Marketing💻
Campaign Management
New Delhi, India
Experienced marketer with a successful track record in driving revenue growth and customer acquisition. I have 5+ years of experience in developing and executing effective marketing strategies. Worked with Codvo.ai, strategizing and executing social media campaigns resulting in a significant increase in reach and followership. Also, worked with Cvent India Pvt Ltd, generating potential leads and expanding market share. Skilled in marketing automation, social media management, lead generation, and market research. #ResultsDriven #MarketingProfessional #RevenueGrowth
Growth Marketer, Codvo.ai
July 2021 - Present
Remote
- Designed and executed social media strategies (organic and paid) for LinkedIn, Facebook, Instagram, Twitter resulting in an increase in reach, engagement and followership
- Strategize and execute social media calendars, create captions, and collaborate with SMEs from design, branding, product, and other teams to ensure cohesive and effective content across platforms
- Work with HR, leadership, and other teams to create engaging internal communications like announcements, company updates etc
- Conducted comprehensive market and competitive research to improve growth strategies and improve ROI
- Developed and executed inbound lead generation campaigns, resulting in a 20% increase in lead volume
- Utilized a combination of email marketing, social media, and content marketing strategies to generate high-quality leads for the sales team
- Developed high-quality lead magnets such as whitepapers, eBooks, and case studies to generate leads and build thought leadership
- Created and managed LinkedIn outreach campaigns drips in collaboration with the sales team, utilizing MeetAlfred for automated messaging and lead nurturing
- Created and executed successful email marketing campaigns (including recruitment marketing campaigns)
- Planned and executed successful webinars and fireside chats, resulting in brand recognition
- Maintained website content and worked with QA and Product teams to generate creative content for social media and website
- Managed CRM (Zoho) kept it up to date, and generated reports to inform decision-making
- Nominated and submitted applications for various company awards and certifications, resulting in multiple AI, Cybersecurity, awards and recognition
- Managed employer branding activities, including Glassdoor and AmbitionBox profiles, and executed recruitment marketing email campaigns, resulting in a 30% increase in applicant volume
- Strategize and execute social media calendars, create captions, and collaborate with SMEs from design, branding, product, and other teams to ensure cohesive and effective content across platforms
- Work with HR, leadership, and other teams to create engaging internal communications like announcements, company updates etc
- Conducted comprehensive market and competitive research to improve growth strategies and improve ROI
- Developed and executed inbound lead generation campaigns, resulting in a 20% increase in lead volume
- Utilized a combination of email marketing, social media, and content marketing strategies to generate high-quality leads for the sales team
- Developed high-quality lead magnets such as whitepapers, eBooks, and case studies to generate leads and build thought leadership
- Created and managed LinkedIn outreach campaigns drips in collaboration with the sales team, utilizing MeetAlfred for automated messaging and lead nurturing
- Created and executed successful email marketing campaigns (including recruitment marketing campaigns)
- Planned and executed successful webinars and fireside chats, resulting in brand recognition
- Maintained website content and worked with QA and Product teams to generate creative content for social media and website
- Managed CRM (Zoho) kept it up to date, and generated reports to inform decision-making
- Nominated and submitted applications for various company awards and certifications, resulting in multiple AI, Cybersecurity, awards and recognition
- Managed employer branding activities, including Glassdoor and AmbitionBox profiles, and executed recruitment marketing email campaigns, resulting in a 30% increase in applicant volume
Market Research Associate, Cvent India Pvt Ltd.
June 2019 - June 2021
Gurgaon, Haryana
- Working in the field of Lead Generation and Lead management for various international markets and building databases region-wise using tools such as ZoomInfo, GuideStar, LinkedIn to get the persona details for researched accounts
- Advanced and focused Secondary Research across various industry segments to expand share of market space
- Researching personas for running Email campaigns for Product Seminars/Online Demos
- Supporting sales team in delivering potential leads for upsell/cross-sell and identifying new opportunities
- Proficient in market analysis and database enhancement by using secondary research techniques to identify opportunities in the event industry
- Gained expertise in execution and implementation of Project Strategies and maintaining leads, project numbers, and other key stats
- Advanced and focused Secondary Research across various industry segments to expand share of market space
- Researching personas for running Email campaigns for Product Seminars/Online Demos
- Supporting sales team in delivering potential leads for upsell/cross-sell and identifying new opportunities
- Proficient in market analysis and database enhancement by using secondary research techniques to identify opportunities in the event industry
- Gained expertise in execution and implementation of Project Strategies and maintaining leads, project numbers, and other key stats
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Education
BCom Hons
Janki Devi Memorial College, DU
PGDM(Major-Marketing)
Narsee Monjee Institute of Management Studies (NMIMS)
