Khushi Dassani on SuperStuff.ai

Khushi Dassani

Branding and Marketing 🫶🏿 | Fashion and Luxury Enthusiast 🛍

📲

Digital Marketing

✨

Brand Management

📰

Public Relations

📣

Advertising

🤳

User Generated Content

India

Home

About

Services

Work with me

How can I help?

Digital Brand Strategy

This is Me:

Hi! I'm Khushi, a digital media and luxury enthusiast with a passion for delivering lasting individual experiences through brand stories and campaigns

My time at university abroad has been a journey of self-discovery about myself...

(under 10MB)

And my career...

So chasing my love for brands with a PR internship, and some experience with passion projects, digital media, content, photography, marketing, and styling, I found...

My zeal for brand campaigns!

PS: This is one of my faves

<<< I wish I had something to do with that, but I'm excited to actively make an impact with my campaigns

So let's chat about how I can help you! Scroll along to see my work :)

My fantasy world turned reality through pitch decks:

Watching my mom's boutique grow, helping her with pamphlets and ads as a kid made me fall in love with the intersection that is fashion brand marketing 📸

So here's a couple of pitches that let me explore my joy in madness...

for a soft luxury retail brand

And a bold feminine brand

^^
<< Click to view pitch decks. DM for live speaker notes 😇

How I brought my Gen Z touch to Tata Consumer Products' Campaigns...

BRIEF: TATA Consumer Products has long been viewed as a corporate brand but we want to build a brand personality beyond our corporate updates.

So we changed our tone from this...

To this!

This is me sneaking into other roles for...

VJ-ing

A little creative direction

and some numbers.

And here's the result: TWO AWARDS for our campaigns and content

But here's what I did as a brand strategist to make this happen:
1. Built a relationship with clients
2. Coordinated teams for end-to-end campaign execution
3. Strateged on a way forward based on results

I loved being a familiar face in a campus with over 30,000 students!

As a face of the international student community I was up to a lot!

From photography, copy and Instagram posts

to blogs

to TikToks and plogs

and official takeovers for an audience of over 110k!

Here, my team and I also won an industry award for our welcome week campaigns🎉

PR Internship @BCW/Burson, 2022

This is the cold message that worked! 🤩

Here, I started with SEO Blogs on assigned keywords and news sorting

But I wanted to do more...

Directly reporting to the former Head of Marketing and Communications across India, I was tasked to initiate a comms plan for a large NGO

The brief:
a. Objective
b. Target Audience
c. Message

and the work with them before my contract ended:

Not to brag but…

These are things I’m most proud of: 🤩🥳

Presenting the valedictorian speech to a crowd of 3000

Making it to the Warner Bros Assessment Centre in London!

Doing an Instagram takeover for 110k+ followers 🤩

And some video courses that I tried to swap for my doomscrolling

Some side projects I took up for fun:

Some freelance photography

Kunvarani's digital activation on Shopify

Enterprise-Rent A Car Business Challenge

Styling a model for a fashion show

A Trade Marketing Activation plan for Henkel's OG Sellotape

And yapping about brand campaigns

About Me

I am a self-driven digital media marketer with a passion for luxury brands. With experience working with global consultants and higher education institutions, I have successfully delivered innovative campaigns and storytelling to create lasting individual experiences. I thrive in marketing and communications environments, leveraging my skills to drive sales and boost customer reach.