- Sourced and identified potential partners and brands for endorsement deals for high-profile talents including Anushka Sharma, Ayushmann Khurrana, Sonam Kapoor, Bhumi Pednekar, Vaani Kapoor, among others
- Created and implemented comprehensive brand-artist strategy presentations
- Responsible for outlining strategy and brands to elevate and strengthen artists' brand equity
- Identifying and closing brand associations and product placement opportunities for YRF Films both in-film and out-film
- Negotiating and structuring deals for identified collaborations
- Successfully closed brand endorsement + royalty deal within first 2 months of joining

- Plan, own, and execute cross-channel marketing campaigns across all verticals (digital, mainline, in-app, outbound) for Amazon Academy
- Work with senior leaders and key stakeholder teams to define brand narrative
- Responsible for holistic marketing strategies from executing a brand film to managing day to day marketing operations
- Write and localize marketing copy, work closely with design teams, build and execute campaigns, design A / B test
- Own strategy, execution, and maintaining the Social Media channels of Amazon Academy - YouTube, Facebook, Instagram, and Twitter
- Analyze campaign performance against key metrics to measure effectiveness and implement optimizations to increase efficiency
- Responsible for PR strategy and communication

- Spearheading the Brand Solutions Department
- Responsible for developing new business & servicing existing clients
- Lead the expansion and execution of Brand Solutions function including project strategy, concept creation, and leading client presentations
- Responsible for providing experiential solutions, out of the box creative ideas, scheduling all projects, budget, and resource management
- Maintaining strong business relationship with external partners
- Responsible to follow Industry Trends
- Project lead on proposals responsible for winning global accounts such as OnePlus, Clinique, Jaguar Land Rover, Adidas, Facebook, Nike, and Netflix
- Successfully closed single projects budgeted 4Cr
- Generated and closed new business opportunity with Yash Raj Films
- Profitably conceptualized and executed 'Guinness World Record for OnePlus'
- Successfully won and executed 'India's First 100% plastic-free event, Adidas Run for the Oceans'

- Headed multiple brand teams: Snapdeal, Times Network, Piramal Realty, Vadilal, Haier on ATL, BTL, and Design Development
- Responsible for developing 360-degree communications to drive offline and digital sales
- Developing brand strategy, concept creation, and leading client presentations
- Responsible for brand design, brand identity, and communication
- Leading client relations and end-to-end project management, setting clear expectations and goals for projects and tracking progress against timelines, milestones, and budget
- Led the team effort to pitch and win the 100cr Snapdeal account
- Conceptualized and managed Snapdeal's biggest campaign for India in 2016 which resulted in approximately: 9X increase in sales volume, 110% increase in revenue, 75% increase in site visits, and 60% increase in app downloads
- Developed the repositioning of the brand Zoom featuring celebrity actor Kangana Ranaut, this campaign resulted in 60% increased visits during launch week
- Responsible for the corporate brand book for heritage brand Raymond
- Led the team effort to conceptualize and design ice-cream parlors for Vadilal

- Responsible for developing brand strategy, creative concept, client budgets, external vendor management, campaign schedules, leading client presentations
- Spearheaded a team for 3 years on Audi which was responsible for managing the integrated portfolio of the brand: ATL, Social Media, Performance Marketing, Direct Marketing, and Dealer Communication
- Conceptualized a digital brand identity for Audi: Social Media, App, and all brand microsites from inception
- Working with Audi Germany (HQ) for managing the Audi India website
- Led a team for MTS Telecom which managed the brand ATL, Corporate, Direct & Internal communication as well as the ATL & BTL communication for all their India circles
- Awarded 'Client Management Person of the Year' for 3 years
- Received Cannes CyberLions National Diploma for Audi A8 L 3D Campaign
- Led the team effort to pitch and win the biggest account for the firm: MTS Telecom
- Responsible for the MTS Brand Campaign 'The Internet Baby' shortlisted at Cannes Lions 2014

- Developed the launch campaign of Harley Davidson in India
- Developed and managed the launch campaign of Grazia, India
- Developed & conceptualized brand repositioning for Linc Pens featuring celebrity actor Shah Rukh Khan