Kraya
With a passion in Branding and Marketing Communications, I am on a path to learn and grow.
💡
Branding Strategy📣
Marketing🗞
Communications & PR
Mumbai, India
Experienced marketer with an MBA in Marketing and a passion for brand management. I have worked with Hindustan Unilever, managing key accounts like Lulu and driving brand visibility. Experienced in negotiating pricing and promotions, conducting market research, and executing successful campaigns. Skilled in account management, strategic planning, and collaboration. Proud to have interned at L&K Saatchi&Saatchi and Glad U Came PR. #ExperiencedMarketer #BrandManagement #StrategicPlanning
Key Account Executive, Hindustan Unilever
June 2023 - Present
- Look after the retail account- Lulu (Dubai based Hypermarkets) and their omni channel in India
- Collaborated cross-functionally with internal teams such as sales, marketing, and supply chain to align strategies and meet customer needs
- Negotiated pricing, promotions, and trade terms with key accounts to maximize profitability while maintaining competitiveness in the market
- Led the execution of promotional activities, product launches, and other marketing initiatives at key accounts to drive brand visibility and consumer engagement
- Conducted listings of new products and successfully launched them in markets, contributing to expanding product portfolios and driving sales growth
- Monitored and evaluated sales performance against targets, identifying areas for improvement and implementing corrective actions as needed
- Provided timely and accurate reporting on sales performance, market trends, and competitor activities to senior management
- Collaborated cross-functionally with internal teams such as sales, marketing, and supply chain to align strategies and meet customer needs
- Negotiated pricing, promotions, and trade terms with key accounts to maximize profitability while maintaining competitiveness in the market
- Led the execution of promotional activities, product launches, and other marketing initiatives at key accounts to drive brand visibility and consumer engagement
- Conducted listings of new products and successfully launched them in markets, contributing to expanding product portfolios and driving sales growth
- Monitored and evaluated sales performance against targets, identifying areas for improvement and implementing corrective actions as needed
- Provided timely and accurate reporting on sales performance, market trends, and competitor activities to senior management
Account Management Intern, L&K Saatchi&Saatchi
April 2023 - June 2023
- Supported account management for the Brand Nivea at Saatchi & Saatchi
- Managed client relationships and project coordination
- Conducted market research and competitive analysis
- Contributed to campaign development and execution
- Gained insights into advertising industry operations
- Managed client relationships and project coordination
- Conducted market research and competitive analysis
- Contributed to campaign development and execution
- Gained insights into advertising industry operations
PR & Influencer Marketing Intern, Glad U Came PR
January 2023 - March 2023
- Supported influencer marketing initiatives, gaining hands-on experience in campaign planning and execution
- Assisted in campaigns for brands namely: Wild drum, Stage3 by Alaya, Lakme Fashion Week Revlon, Greensole, Sunfeast Dark Fantasy
- Assisted in identifying potential influencers for brand partnerships and collaborations
- Conducted market research and competitor analysis to identify trends and opportunities in influencer marketing
- Provided administrative support like managing influencer databases
- Assisted in campaigns for brands namely: Wild drum, Stage3 by Alaya, Lakme Fashion Week Revlon, Greensole, Sunfeast Dark Fantasy
- Assisted in identifying potential influencers for brand partnerships and collaborations
- Conducted market research and competitor analysis to identify trends and opportunities in influencer marketing
- Provided administrative support like managing influencer databases
Build your resume
Education
MBA-Marketing
2021 - 2023
N.L.Dalmia Institute of Management Studies and Research
B.Com
2018 - 2021
SVKM’s Narsee Monjee College
