- Built and led the marketing team from the ground up, overseeing funnel-funnel marketing, and brand-building efforts
- Crafted marketing, brand, content and GTM strategies and ensured their successful activations and measurements
- Ran growth initiatives to drive user engagement and retention through user research, data analysis, experiments and A/B tests
- Scaled the Bowled
- io app from 0 to 250K+ active users and increased engagement by 85% and retention by 53%
- Instituted systems for omni-channel marketing measurements, analysis and reporting to track KPIs & gather actionable insights
- Managed global partnerships, vendors and investor relations
- Built a digital community of 30K+ users spanning 55+ countries and kickstarted a newsletter reaching 48K+ users

- Oversaw and directed multifaceted initiatives for a diverse portfolio of 15+ brands from D2C, FMCG, Tech and Fintech space
- Consulted CXOs and founders to build their brand, content, social media, influencer, advertising and GTM strategies for product and category launches and marketing campaigns
- Managed cross-functional teams of 4 to 12 members each for accounts such as Nykaa, The Man Company, Bombay Hemp Company, Wow Skin Science, Muvin, Celio etc
- Led conceptualization, and production of creative ads and IPs
- Spearheaded client servicing and business development

- Oversaw the analysis of over 250 fixed-income portfolios, each worth USD 1B+, providing critical insights to portfolio managers across the US and EMEA and influencing investment decisions
- Led a critical project focused on automating 5+ daily reports using Alteryx, saving the team 500+ hours annually
- Youngest to receive the Star Performer of the Month Award
- Trained 6+ team members to strengthen team resiliency
- Initiatives: Launched a fortnightly newsletter for the business vertical and helped improve the employee learning portal