Lavish Deshmukh
SEO Manager @ Merlin Marketing | SEO Growth Consultant | ASO
🧲
SEO Expert💻
ASO💻
SEO Manager💻
seo audit💻
SEO Specialist
Pune, India
I am a results-driven SEO Manager with 5+ years of experience in digital marketing. I have worked with popular companies like Merlin Marketing, Webenza, and GO MO Group. Proficient in creating comprehensive SEO strategies, conducting audits, and managing SEO teams. #SEOExpert #DigitalMarketingProfessional #ResultsDriven
Search Engine Optimization Manager, Merlin Marketing
June 2023 - Present
Pune, Maharashtra, India
- Creating comprehensive SEO strategies to improve organic search rankings and website visibility
- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are implemented in website content and technical aspects
- Managing Team of 5 SEO Executives, assigning tasks and monitoring their progress
- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are implemented in website content and technical aspects
- Managing Team of 5 SEO Executives, assigning tasks and monitoring their progress
Search Engine Optimization Specialist, Webenza
August 2022 - May 2023
Pune, Maharashtra, India
- Performed in-depth technical SEO audits to identify whether search engines can crawl and index webpages without a hitch
- Created & implemented SEO Strategies to achieve client’s KPIs & outrank the competitor websites
- Created & implemented SEO Strategies to achieve client’s KPIs & outrank the competitor websites
Search Engine Optimization Analyst, GO MO Group
March 2020 - July 2022
Pune, Maharashtra, India
- Created monthly performance reports and website audits
- Provided recommendations and created content creation strategies and content re-optimization
- Performed website re-structurization report from UI/UX perspective
- Recommended best practices in UX and UI to improve the conversion on the website
- Implemented link building campaigns to drive referral traffic and increase website’s authority
- Worked closely with the other team members for cross-domain knowledge sharing
- Presented and communicated SEO strategies to clients and/or internal stakeholders
- Trained, mentored and managed junior team members
- Provided recommendations and created content creation strategies and content re-optimization
- Performed website re-structurization report from UI/UX perspective
- Recommended best practices in UX and UI to improve the conversion on the website
- Implemented link building campaigns to drive referral traffic and increase website’s authority
- Worked closely with the other team members for cross-domain knowledge sharing
- Presented and communicated SEO strategies to clients and/or internal stakeholders
- Trained, mentored and managed junior team members
Management Trainee: Digital Marketing, Cogoport
January 2019 - December 2019
Mumbai, Maharashtra, India
- Working with the marketing team on content requirements, Blog content outlines, as well as app store optimization
- Assisted with local SEO efforts to improve the visibility of the company
- Assisted with local SEO efforts to improve the visibility of the company
Digital Marketing Internship, OYO
April 2018 - June 2018
Indore, Madhya Pradesh, India
- Dealing with Travel Agents segment on Room bookings, OYO tour packages and OYO events
- On-board new accounts
- Lead Generation
- Following up on the leads
- Conducting on-field meeting
- Maintaining pre-sales and after sales relationship
- On-board new accounts
- Lead Generation
- Following up on the leads
- Conducting on-field meeting
- Maintaining pre-sales and after sales relationship
Social Media Coordinator, iFEEL E-cell
September 2017 - May 2018
- Monitoring the social media handles of the IFEEL E-CELL
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Education
PG Certification in Digital Marketing and Communication, Marketing 2020 - 2021
2020 - 2021
MICA | The School of Ideas
Master of Business Administration, Marketing
2017 - 2019
iFEEL - Institute for Future Education Entrepreneurship and Leadership
B.com, Business/Commerce, General
2014 - 2017
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur