Lipika Roy on SuperStuff.ai

Lipika Roy

Brand & Marketing @ Setu Nutrition | Housing.com | Swiggy | MICA'22

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Digital Strategy

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Brand Management

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Marketing

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Budget management

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Product Development

Mumbai, India

How can I help?

1:1 Marketing Strategy Consultation

Hi, I'm Lipika!

Currently, I'm a Senior Manager - Brand & Marketing @ Setu Nutrition

A skilled marketer with experience in branding, product marketing, content strategy.

Aspires to create a positive social impact through marketing initiatives

Skilled in managing stakeholders and agencies to execute successful campaigns

Proficient in Facebook Ads, digital marketing, and B2B marketing

My work with Housing.com

Strategized on BTL & TTL campaigns and created topical & trending content

Growth and Marketing @ Housing.com

Developed tactical product-led and influencer marketing campaigns that directly contributed to business revenue goals

Managed B2B customer marketing through performance campaigns and lead generation

My Work with Swiggy

Brand Marketing @ Swiggy

Wrote briefs, reviewed scripts, and managed production for digital films targeting new and inactive users

Tested product propositions, conducted 15 interviews, and managed creative strategy execution

Assisted with IPL campaign setups, creative allocation, and operations management

Worked on ASO content and creatives to improve user onboarding