Lipika Igatpurikar
Brand and Creative Strategy | Ex- CRED, SHEROES
💡
Creative Strategy📣
Advertising💡
Branding Strategy
Thane, India
About me:
Constantly curious and passionate about crafting creative solutions, I am a Senior Creative Strategist with a strong background in marketing. With expertise in balancing design and strategy, I have collaborated with over 20 renowned brands in the last 3 years. Thriving on unconventional ideas, I bring energy to every space and excel at crafting engaging narratives. Experienced in working with popular companies like Social Beat, SHEROES, and CRED, I have a proven track record of delivering innovative and standout creative ideas. #CreativeStrategist #InnovativeMarketing #BrandCollaborations
Senior Creative Strategist, Social Beat
April 2024 - Present
Mumbai, Maharashtra
- Cross-collaboration between teams to ensure client satisfaction and success for all PAM accounts
- Developed and delivered innovative, standout creative ideas
- Facilitated effective communication within creative teams to enhance collaboration and maximize their potential
- Pitched and upsold creative ideas to existing and prospective clients
- Developed and delivered innovative, standout creative ideas
- Facilitated effective communication within creative teams to enhance collaboration and maximize their potential
- Pitched and upsold creative ideas to existing and prospective clients
Creative Strategist, Unknown
November 2022 - Present
- Analyzed briefs to extract insights and develop compelling campaign ideas, brand films, and innovative activations
- Managed and crafted creative strategies for social, influencer, and performance marketing to enhance content and asset formats
- Implemented a full-funnel approach to scale brands and achieve business goals systematically
- Led creative pitches for diverse industries across India, maintaining a 10% conversion rate
- Managed and crafted creative strategies for social, influencer, and performance marketing to enhance content and asset formats
- Implemented a full-funnel approach to scale brands and achieve business goals systematically
- Led creative pitches for diverse industries across India, maintaining a 10% conversion rate
Creative Strategist, Sheroes
November 2021 - June 2022
- Achieved a 67% GMV growth in 4 months by crafting and executing innovative marketing strategies
- Partnered with 15+ brands (including Google, Dell, SUGAR Cosmetics) to design and lead impactful growth campaigns
- Optimized user journey by integrating user feedback into intuitive platform design
- Developed and implemented a creative training program for Google, empowering 400+ women entrepreneurs
- Partnered with 15+ brands (including Google, Dell, SUGAR Cosmetics) to design and lead impactful growth campaigns
- Optimized user journey by integrating user feedback into intuitive platform design
- Developed and implemented a creative training program for Google, empowering 400+ women entrepreneurs
Campaign Strategist, CRED
January 2021 - October 2021
- Managed end-to-end campaigns, analyzing post-campaign data with tools like Clevertap and Redash
- Liaised with travel companies like Pickyourtrail, optimizing profitability while meeting stakeholder needs
- Liaised with travel companies like Pickyourtrail, optimizing profitability while meeting stakeholder needs
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Education
MASTERS IN PUBLIC POLICY
2021 - 2023
St. Xavier’s Univeristy, Mumbai
BACHELORS OF SCIENCE - ECONOMICS
2018 - 2021
NMIMS
