Madhavi Varanasi on SuperStuff.ai

Madhavi Varanasi

Comms & Content | Asking the right questions

💡

Creative Strategy

💬

Content Marketing

🎯

Growth Marketer

✍️

Copywriting

💡

Content Strategy

Bangalore, India

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How can I help?

Creative Strategy

Web Content

Brand Strategy Consultation

Hi there!

I'm Madhavi

Formerly the
Associate Director of Content & Communications
at CoinSwitch

I've spent 12 years working on content in all forms at some of India's most loved brands.

My career has been driven by one simple philosophy: that asking the right questions can unlock a world of engaging stories and powerful content.

What can I do for you?

🎯 Marketing Communications

📌 Content Marketing

⚡️ Brand Building

✏️ Copywriting

💡 Creative Direction

📢 Employer Branding

Some of my work

Cautionary tales about the evils surrounding digital payments: a festive video series for PhonePe

Hotstar's award winning battle against the internet's darkest habits

A celebration of the PhonePe's market leadership and ubiquity in daily life

Growth campaigns that achieved acquisition and retention goals, contributing 5% of CoinSwitch's DAU

Building content and community for Fastrack, India's edgiest brand

A space for Thought Leadership and Organisational Storytelling

About Me

I'm a creative communications leader with a career spanning 12 years. I've always believed that there are no bad questions. This philosophy has led me down some interesting paths, and eventually to building strategic, digital content and communications for some of India's most loved brands and organisations.

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