Mahima Jain on SuperStuff.ai

Mahima Jain

Copywriter and a digital strategist who enjoys crafting value for B2B and SaaS brands.

💬

Content Marketing

📣

Social Media Marketing

🤳

Content Creation

🎪

Event Marketer

📣

Product Marketing

Bengaluru, India

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About

Work with me

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Hey, I'm Mahima!

From strategy, copywriting, branding, social media, design, analytics (jo job description me nai hota wo bhi).

My happy place...clearly

I live to eat & I'm always hungry :p

healing mechanism :)

3 years of acing Marketing at Deqode :)

Initiatives taken by me over the years ➡️

Deqode Digest
weekly newsletter that simplifies tech news for everyone.💡

- Wrote 89+ editions
- 21K+ subscribers
- 15K+ monthly Impressions

Employer Branding
making Deqode a top employer brand.🚀

- Induction deck
- Employee advocacy campaigns
- Culture handbook and handouts
- Internal events and promotions
- Quarterly newsletter for internal updates

New Deqode Website!
revamped copy & design giving a new look.✨

- Pages & UX Copywriting
- SEO Optimization
- User Experience Designing
- Collaboration with teams

Deqode Community
thriving developer communities, events, webinars and podcasts.🤝

- 3+ in-person events in Indore & Pune
- 70+ attendees
- 130+ sign ups
- Coordinated with speakers, ran email campaigns and promotions
- Built WhatsApp and Discord channels

The Deqode Podcast
latest technology trends decoded.🎙️

- Scripting & Marketing
- 36+ episodes
- 1000+ plays in first year
- Top 3 in Tech Category on Spotify'23

Landing Page
one place for all the sales & marketing collaterals.🔗

- Solved major challenge for teams by providing:

+ One single link to access all resources
+ Up-to-date and standardized content
+ Tracking of views, clicks, and downloads

Three years ago, I joined as a rookie, learning and growing through each challenge—and today, I’m grateful to lead a team of six amazing people. 😊

Took Deqode's Socials from 0 to 40K Followers ORGANICALLY!

+ Showcased Deqode as Best Employer Brand

+ 31K Clicks & Engagement

+ 27K Impressions

Executed Original
Employee Advocacy Campaigns ➡️

Experimented with Trends➡️

Copywriting & more!

Medium Blogs
to build awareness on copy trading in crypto!

As part of educating customers about the product - Alfred Capital,
wrote 90 blogs+ eventually getting customers to try Alfred and sign up for a demo.

Social media copy and Design -
Alfred.capital ❤️

Deqode Digest

90+ editions of tech newsletter
20K+ subscribers
10K+ monthly impressions

Product Marketing Collaterals ✍️

Case Studies including the selected Top Case study by ISG

Internal Communications

Copy and Ideation for Deqode's Instagram
2021 onwards

Sales Collaterals

Product Marketing - B2B & B2C

Designation? part marketer, part strategist, part psychologist.

- Shaped positioning, messaging, and GTM strategies that made the product stand out.

- From competitive analysis to campaign ideation, owned the whole story.

- Worked as the middle ground between product & the customer.

- Translated talk into real value making customers go, “I need this in my life!"

Worked directly with the CEO and product teams to launch ➡️

Chainlake
next-gen crypto intelligence platform.

Low code platform that helps you with:

- Super fast iteration of AI Models
- Lets you find hidden crypto alpha
- On-chain data insights in real-time
- Proprietary data signals from complex data

Chainlake

- Wrote & defined overall product messaging and ICP

- Planned GTM Strategy for Chainlake:
+ Discovery & Validation campaign
+ Building Core Strategy
+ Solution based campaign

- Ran Google Search Ads Campaign:
+ Competitor & Keyword research
+ Defining market angles, bidding strategy, managing budget

Alfred Capital
lets you trade like a pro.

- A DeFi investment machine with an insanely easy interface.

- Alfred makes it easy to research, invest and monitor your DeFi positions: all in a single app.

- Wrote marketing collaterals, email pitches, website copy

- Planned content for Instagram, X, and Discord

- Wrote a weekly newsletter - 'Deqoded' to build and engage community

- Started 'Learn with Alfred' series on Medium to educate prospects

- Ran mass email campaigns, generating qualified leads

Embeeded Wallet
fast and secure all-in-one wallet for your DApp.

- Wrote website copy and marketing collaterals
- Ran email campaigns and scheduled demos
- Facilitated Sales via Telegram and LinkedIn

Personal Project

Founder's Intern at Superjoin (Feb'24)

SaaS powering excel sheets for B2B brands

+ Wrote product blogs, made feature videos

+ Worked at a high-growth and dynamic startup environment

+ Helped Superjoin reach the #1 spot on Product Hunt

About Me

Experienced marketer with 4+ years in content and digital marketing, specializing in driving results through data-driven strategies. Successfully launched 3 AI-based DeFi products for both B2B and B2C audiences. Expertise includes executing impactful brand campaigns, managing social media calendars, crafting compelling copy, and leading events marketing.