- Generated INR 30 Lakhs+ in revenue within 2 months by launching 20+ WhatsApp campaigns, engaging with over 1,000 customers
- Managed IndiaMart listings for 10+ product categories, generating over 2,000+ leads per month to support business growth
- Launched 5+ exclusive product categories, significantly enhancing market presence and product visibility
- Achieved a 65% increase in website clicks, total impressions rising from 2.27K to 8.91K, and maintained an average CTR of 10.2% over three months through effective SEO strategies
- Designed and executed multi-channel marketing campaigns to generate inbound inquiries and leads and implemented targeted marketing campaigns, boosting buyer engagement, satisfaction, and repeat purchases
- Utilized marketing automation tools like Zoho CRM to streamline workflows for automated campaigns, created modules for leads' data management and created automated monthly reports to analyze performance
- Collaborated with cross-functional teams to align marketing initiatives with organizational objectives, enhancing campaign effectiveness

- Played an integral role on the Strategic Initiative team, focusing on long-term growth and progress, aligning automation strategies with broader business goals
- Collaborated cross-functionally with Marketing, Operations, Sourcing, Sales, Product, and User Acquisition (LMD) teams to develop and execute marketing automation strategies that optimized lead generation and customer engagement
- Designed and implemented WhatsApp Chatbots for the Acquisition and LMD teams, driving lead acquisition through automated campaigns, and streamlined data management with Google Sheets
- Created and maintained Modules, Workflows, Dashboards, and Reports in Zoho CRM, supporting Sales and Growth/Acquisition teams in troubleshooting lead data issues and improving workflow efficiency
- Automated marketing and lead generation processes by integrating Facebook lead generation campaigns with Zoho CRM and Google Sheets using Integrately and Pabbly
- Led the creation, testing, and analysis of Push Notification Campaigns for the Awign app using CleverTap, improving user engagement across multiple job categories
- Managed SMS and IVR campaigns for transactional and promotional purposes using Kalyera, providing detailed campaign reports to track performance on a weekly and monthly basis
- Worked closely with the CTO to automate campaign processes, significantly improving operational efficiency and reporting

- Strategized Social media handles
- Creative content finalization and coordination with designers for creatives
- Social media calendar and post scheduling
- Helped to find new opportunities on social media
- Influencer marketing (Research, reach out, and collaboration)
- Coordinated with the team for YouTube and other online presence channels