Mallika Sinha
I am a Branding & Communication professional with experience in leading corporate marketing, product communication, media management, and internal communications. I have worked with IKEA India Pvt Ltd and Vestige Marketing Pvt Ltd.
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Corporate Communications📣
Marketing💡
Branding Strategy
Bangalore, India
Experienced branding & communication professional with a proven track record in leading marketing campaigns, media management, and internal communications. Worked with renowned companies like IKEA India and Vestige Marketing, delivering results in diverse industries. Skilled in corporate communication, digital marketing, influencer management, and crisis management. #MarketingProfessional #BrandBuilder #CommunicationExpert
Communication Operations Manager, SKILLS
June 2023 - Present
- Responsible for streamlining the operations of the communication team, devising strategies with effective planning and organize ways of working within team and various functions to deliver and achieve the set communication goals
PR Leader, IKEA India Pvt Ltd
September 2022 - May 2023
- Responsible for streamlining the operations of the communication team, devising strategies with effective planning and organize ways of working within team and various functions to deliver and achieve the set communication goals
Senior Manager - Marketing & Communication, Vestige Marketing Pvt Ltd
October 2017 - August 2022
- Offering solutions for communication and brand building in close coordination with communication team, brand managers, country heads, external agencies and inter department stakeholders
- Leading initiatives in PR, events, digital marketing, website, crisis communication, celebrity tie-ups, sponsorships, etc
- Allocate budgets, negotiations and agency management
- Coordination with Board of Directors for all corporate led initiatives
- Leading initiatives in PR, events, digital marketing, website, crisis communication, celebrity tie-ups, sponsorships, etc
- Allocate budgets, negotiations and agency management
- Coordination with Board of Directors for all corporate led initiatives
Communication and Brand Strategist, Independent Consultant
October 2016 - September 2017
- Design branding and communication strategies for clients
Marketing Head, L’Occitane En Provence
February 2016 - September 2016
- Planning, develop and formulate marketing plan and strategies, implement tactics to achieve sales target and business strategies in alignment with brand equity and positioning
Marketing Head, L'Occitane En Provence
February 2016 - September 2016
- Planning, develop and formulate marketing plan and strategies, implement tactics to achieve sales target and business strategies in alignment with brand equity and positioning
Brand & Communication Coordinator, Oriflame
September 2010 - January 2016
- Swedish Cosmetic major, pioneered the concept of direct selling in India
Brand & Communication Coordinator, Oriflame
September 2010 - January 2016
- Manage communication functions, overseeing budget for Brand & Communication
- Direct brand management, PR & media relations, corporate positioning, product launches, collaterals, ATL & BTL activities, digital media and CSR
- Direct brand management, PR & media relations, corporate positioning, product launches, collaterals, ATL & BTL activities, digital media and CSR
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Education
Digital Marketing and Analytics
2022
Indian School of Business (ISB)
P.G Diploma in Television Journalism
2004
New Delhi
YMCA(YoungMen’s ChristianAssociation)
B.A (Hons.) Journalism
2003
Kamala Nehru College, University of Delhi
