- Developed a compelling and innovative content strategy to drive 20% digital revenue growth
- Played a pivotal role in finalising & securing vital content crucial for powering the growth of Swastik’s digital platforms
- Executed a strategic content plan, creating and curating diverse video formats, including interviews and teasers; the initiative resulted in a 25% boost in digital monetization and user retention
- Implemented end-to-end video production process, including scripting, shooting, editing, and post-production for release on YouTube and other digital platforms
- Repurposed content and collaborated with relevant influencers to devise growth in digital revenues
- Delivered 45% growth in social media engagement and reach
- Spearheaded the development and implementation of effective marketing and PR strategies, driving brand awareness, and fostering positive public relations
- Analyzed the weekly BARC data and brief the in-house creative team on the next steps ensuring 10% growth in weekly numbers

- Built brand awareness and recognition through marketing channels, such as Public Relations, social media, and influencer marketing
- Accerated monetization of assets by striking deals/ partnerships and increasing revenue by 20%
- Crafted compelling pitch decks and strategic materials leveraging data analytics to secure partnerships with 15+ potential clients, resulting in a 40% increase in new partnerships
- Devised 10% growth in channel's digital assets in close coordination with the central digital team
- Analysed the effectiveness of marketing campaigns and make data-driven decisions to improve channel ratings by 15%
- Planned and executed the Media Plans to achieve highest ROI with minimum spends
- Facilitated 20% growth in channel's reach and engagement on the Social Media platforms

- Led a team of 10 marketing professionals to deliver successful a product launch and brand campaign for Khul Ke
- Deployed performance marketing and brand marketing methods to ensure user acquisition which assured more than 10,000 downloads in just 2 months
- Conceived Brand Strategies for the brand & determined KPIs for the marketing department
- Conducted market research and competition analysis to stay connected with emerging trends
- Activated engagement on the platform with the Growth Marketing Team and offer creative solutions to ensure highest user retention
- Outlined PR for the company brands and corporate in lieu of business development
- Forged strong bonds with potential customers with a pool of home-grown influencers, resulting in a 25% increase in brand awareness and customer engagement

- Charted the marketing calendar for the Zee Zest channel and mapped the marketing activities
- Led cross-functional teams in designing and executing marketing strategies
- Optimized campaigns & messaging and streamlined the campaign review process via media planning and buying strategy to design maximum ROI
- Took clues from the trends/reports obtained by the research team and provided solutions to place Zee Zest among top brands in the 'Brand Track'
- Leveraged social media assets to grow social buzz by 42%
- Forged strong tie-ups with brands and celebrities and scaled up channel reach that contributed to a 10% reduction in expenditure
- Achieved a record 3
- 5mn monthly hits on the Zee Zest website
- Dispensed a 15% growth in subscribers, 25% in video views, and 40% in revenue on Youtube
- Secured organic PR coverage worth more than Rs 5 crores

- Achievements: Played a pivotal role in helping the company cross INR 1000 Crores distribution revenue for the 1st time
- ‘Shanivaar Ki Raat Akshay Kumar Ke Saath’ registered a 60% increase in slot reach and 45% in slot TVR
- Grabbed 37% viewership share and revenue of INR 900 crores in 2018-19
- ‘Dhadak rated 5
- 1 in TVR, was also the highest-rated premiere of 2018

- Prioritized road map for Content Marketing, Digital Marketing, and Social Media for Movies NOW / Movies NOW HD television channels
- Interacted with the sales and content team and devised new and innovative sales pitches worth Rs 15 crores

- Pooled efforts to place Star India as the channel with the highest revenue for a Hindi Movie channel in the years 2011-2013
- Operationalized entire Marketing, Branding, Digital Marketing, Social Media Strategy & PR Communication activities for Star GOLD / Movies OK

- Managed B2B marketing for a bouquet of 21 channels

- Overlooked the Garnier Skin Care portfolio worth INR 300 crores

- Executed campaigns for the Retail portfolio worth INR 20 crores+