- Set-up a center of excellence for brand, product, and digital marketing to bring synergies across CLM Hub
- Set-up a full-funnel digital channel to drive Lead generation through gamification to contribute 10% in CY '21, 17% in CY' 22 & 20% in CY '23 in agency distribution channel in Myanmar
- Brand awareness & consideration grew by 12% in Myanmar through brand initiatives to drive healthy habits among Myanmar consumers through building social communities on Health & Fitness
- Alternate partnerships to drive digital products contributed 15% of customer acquisition in CY'23 and achieved 30% market share in Cambodia
- Collaborated with largest nationalized bank in Laos to enable First of its kind digital distribution of bite sized product in Laos market during CY’23
- Set-up a Full-fledged direct channel through lead fed model and contributed 10% CY’23 agency channel
- Developed Web based platform to forge digital partnerships to penetrate bite sized products through digital ecosystem in Myanmar & Cambodia across travel and mobile wallets players

- Responsible for driving digital campaigns (Performance/ Social/ Email/ Influencer led) on book title launches and drive ecommerce sales through outbound contact center
- Implemented exclusive online brand stores on Flipkart and Amazon
- Built Digital Sales Channels and contributed 30% of overall revenues across all verticals
- Instrumental in developing and implementing LMS platform in association with Toppr
- com for Ryan group and on-boarded 3Lac learners with 16K educators across India & UAE
- Reduced operating cost by 20% through ERP implementation across Pearson Schools & Ryan Group

- Driving the business for ITC Group - Biscuits Portfolio (Brands managed: Dark Fantasy, Sunfeast Marie, Sunfeast Farmlite, Sunfeast Bounce) and Wipro Consumer Care (Chandrika/ Giffy/ Lighting)
- Re-Launched Dark Fantasy Yumfills biscuit brand in India
- Developed and executed 360 degree communication ATL/ Digital campaign to improve their market share by 15%
- Launched the new dish wash gel brand - Giffy for Wipro Consumer Care in India Market
- Brand achieved 10% market share within first year of the launch

- Set-up marketing function and responsible for building the brand
- Developed & implemented end to end customer life cycle communication and experience
- Instrumental in growing the new business 100% M-on-M within a span of 1 year

- Facilitated and implemented pan-India brand transition to launch new corporate brand identity as part of the core team
- Managed stakeholder communications for employees, customers, distributors & partners; engaged in brand launch event & brand campaign involving TV, Outdoor, BTL & digital
- Improved brand consideration scores and customer satisfaction scores by 20% post brand transition
- Conceptualized brand led property targeting children and young parents around money & finance - ‘Junior Finance Guru' to increase brand visibility and awareness
- Sales revenues increased by 70% during FY15-16 across implemented cities
- Led brand partnerships to enhance customer engagement across 200+ cities in India, these programs contributed 22%

- Led marketing function to launch game products in the Indian & International market (US |UK)
- Launched Ghajini PC Game (Best seller) and partnered with brands like Intel, Samsung & PVR for exclusive In-Game promotions (First of its kind) and marketed the product across all their retail outlets
- Drove the CSR activities as an additional responsibility to improve employee engagement

- Part of account management team managing brand communications of several key accounts like Vodafone (Major Telecom Player), ITC Kakatiya (Luxury Hospitality Chain), Priya Cements (Cement Brand), Deccan Chargers (IPL Franchisee), Water Health India (Rural Water Beverage Brand), Sakshi Media (Regional publication Brand) & Pioneer Seeds (International Seeds Brand)
- Supported client Vodafone’s brand identity transition from Hutch- Vodafone in India; assisted in client Priya Cement’s re-branding/repositioning exercise