- Crafted social media strategies and content plans for beauty, health, and wellness brands, driving significant growth
- Developed tailored Go-To-Market strategies for Singapore, Malaysia, and UAE, resulting in a 95% closures in brand contracts
- Additionally, organised successful offline events in Singapore and Malaysia, attracting 20% more attendees than usual
- Effectively formulated JBP for international launches in Singapore, UAE and Malaysia
- Financial Oversight: Implemented budget management practices, resulting in 10% higher ROI and cost-effective outcomes across all brand marketing activities
- Managed budgets upward of USD 60,000 (50L)
- Portfolio brands: Happi, Nestle S26, Carmesi, The Whole Truth, Fast and Up, Faces Canada

- Brand Communication & Strategy Management: Orchestrated a comprehensive strategy, resulting in a 100% boost in social media presence and a 10% improvement in consumer perception in year one
- Content Strategy Ownership: Directed content strategies for user acquisition, awareness, and retention across social media and influencer partnerships, yielding a 2% increase in brand awareness through collaboration with 500+ influencers
- Brand Health Tracking: Monitored Spice Train and Vahdam Teas' brand health metrics meticulously, optimizing performance through collaboration with external research agencies for comprehensive analysis
- ROI & OKR Measurement: Established robust measurement frameworks to evaluate ROI and OKR achievement across all marketing campaigns
- Managed budgets upwards of USD 30,000 (INR 25L)
- NPD: Led the journey from ideation to commercialization for Limited Edition blends and Spice Train

- Conceptualized and executed six major campaigns and orchestrated two significant product launches, driving impactful brand engagement and market penetration
- Catapulted social platform growth from 18K to 70K followers within 8 months, leveraging strategic content and engagement initiatives
- Coordinated seamlessly with cross-functional teams, including design, operations, accounts, and marketing, optimizing project efficiency and outcomes
- Spearheaded all influencer campaigns, managing 50+ influencers across diverse niches, amplifying brand reach and engagement through authentic partnerships

- Social Media Management, Copywriting, Influencer Management, Moodboarding, Shoot Planning, Calendar Planning & Design
- Coordination for Faces Canada, Mother Dairy and Somany Ceramics
- Events coverage for Jack & Jones, Panasonic and Mother Dairy