Managed multiple lead-generation marketing campaigns for B2B software and services, executing multi-channel strategies, including digital, social media, email, paid advertising, and tradeshows. 

- Increased the lead-to-customer conversion rate by 6% over 6 months. 
- Utilized A/B testing to optimize email marketing campaigns and grew CTR rates by 7%. 
- Led product launch communications with customers via email, resulting in an above-average open rate of 36%.
- Grew our newsletter recipient list by 428% over 7 months while maintaining an average CTR of 17%. 

- Built automated lead scoring in HubSpot to classify the lifecycle stage of new contacts and pass SQLs to sales for engagement. 

- Managed vendors and third parties for website design, brand building, and more. 

- Managed and built marketing automation in HubSpot for list segmentation, email sequences, lead nurturing, and campaign reporting. 

- Utilized A/B testing to optimize landing page conversion rates to increase webinar registrations. Extensive copywriting experience for social media, email marketing, and press releases. 

- Extensive graphic design experience for social media, marketing collateral, and email marketing. 

- Leveraged artificial intelligence (AI), such as ChatGPT, for research, data comparison, and copywriting. 

- Paid advertising (PPC) experience on LinkedIn, Google, and third-party sites.

- Tracked website data and contact information to make informed decisions about marketing campaigns.
- Launched and managed an internal website that hosted brand assets, company events, and request forms.
- Delivered a daily newsletter that provided our team with updates on the most important industry news. 
- Built CRM automation to filter and tag contacts for organization and outreach.