- Single-handedly worked on Anker India D2C website with UI design, and content for SEO which resulted in a traffic of 230K in just 2 months
- Generating $122k Quarterly revenue purely through SEO
- Generating $361K monthly revenue through Amazon Ads
- Managing a team of 3 that includes a Graphic designer, Social Media Marketing, and Paid Ads Specialist
- Driving growth marketing activities to increase sales and ROI through various channels like SEM, influencer marketing
- Working on Brand marketing campaigns that have driven over 6M+ in views

- Developed and implemented marketing strategies to increase new customer acquisition by 18% YoY
- Built a Social Media presence for Amazon Home India from scratch and achieved 50k followers within the launch
- Managed a team of 4 and executed major sale events like Prime Day, Diwali sale, and other topical events
- Managed a budget of INR 170MM towards various marketing initiatives like PR, Influencer marketing, and onground marketing activities
- Led the execution of digital marketing campaigns including SEO, SEM, email marketing, and social media advertising
- Analyzed marketing campaign performance to drive insights and recommendations for future campaigns
- Improved shopper experience to drive sales from existing traffic onsite from 17
- 1% to 23%
- Launched user engagement initiatives through - 600 automated marketing campaigns to convert first-time users into recurring customers
- Achieved open rates of 16% and click rates of 3
- 2% for email blasts and improved engagement across Facebook, Twitter, and LinkedIn social media channels by 50%
- Conducted competitor research to enhance digital campaigns, which included refining marketing initiatives to align with target audiences

- Influencer Marketing and Partnerships - App install campaigns to get to the first 2M app downloads keeping a check on CAC
- Content Creation - build a Youtube channel from 4000 to 300K subscribers annually
- Set up a team to work on SEO for the blog and ranked for about 8-9 articles on 1st page of Google
- Lifecycle Marketing - Increased existing users to customers online through a carefully analyzed user journey that included emailers, SMS, and push notifications from 4% to around 19% in a year
- Worked with agencies to create topical PR content pieces with major publications in India
- TVC - After doing multiple analyses on the Actor, what features to add, and how to shape the ad, I went ahead and scripted the ad and worked with a production house directly to get it done
- Marketing Campaigns - Right from running campaigns with various partners, to working on a GTM for product launch I was involved in the whole process

- Data-driven content ideation and development to support performance marketing goals spread across various businesses and multiple content formats, including text, video, and infographics
- Responsible for loan disbursals of over 150 crores per quarter driven by content created for SEO and SEM purposes
- 300-500 pieces of content produced per quarter
- Development of 750 journey-based content microsites with 26 CTAs per content microsite
- Increased percentage views of YouTube channel from 63% to 85% by ensuring quality videos
- Created videos in volumes for campaigns to support SEO and drove sales through them