- Worked on the 0-1 journey of the brand in India, contributing to 2x growth in ARR and scaled the marketing vertical to 4 members to build a high-performing team
- Created and managed online marketing campaigns across various platforms, including social media, email marketing, paid advertising and influencer marketing, to attract and retain customers
- Cross functional collaboration with performance marketing and KAMs to optimize conversions and drive growth
- Used data analytics and customer insights to understand consumer behaviour, preferences, and purchasing habits, then tailoring marketing efforts accordingly
- Managed the marketing budget effectively across all activities and initiatives, and monitoring ROI

- Led brand communication across ATL, BTL, digital channels (social media, influencers, ecommerce marketplaces)
- Devised brand, product-focused, event-led campaigns and celebrity ambassadors to generate awareness, consideration and conversions
- Owned annual marketing calendar and budgets as per business plans
- Managed multiple agencies for creative, media planning & buying strategies

- Generated INR 8.5CR+ (+35% YoY growth) in annual revenue
- Crafted GTM strategy and customized media solutions for 50+ regional and international brands (B2B, B2C)