- Managed ₹30 Lakhs of marketing budget and exceeded lead generation targets (2500+) via campaigns & reduced junk leads by 32%
- Collaborated with Pre-Sales & Sales for smooth ERP updation; managed strong relationships with external vendors & agencies

- Managed 3 key programs: Lakhpati Kisan Yojna 2
- 0, Menstrual Hygiene Management, Water Sanitation Program
- Led 45+ interviews & 5+ FGDs in 18 villages, assessing programs through ethnographic studies for rural branding and marketing
- Produced 40+ case studies and conducted qualitative analysis, and provided valuable insights and recommendations

- Developed a comprehensive content strategy with various content formats, and effectively ran 3 ads using Meta Ads on Instagram
- Boosted followers by 300 (1,600 total) & profile visits by 280% (7
- 5k); achieved 100% growth in reach (143K), impressions (100K), and engagement (26,508 total likes), all while maintaining a CPC of 0
- 70 within a limited budget of INR 2k

- Conducted market research for Foxy and designed "Dumb Ways to Buy" campaign, supported by 3 tailored brand film briefs
- Executed a strategy for Instagram Reels with Caprese, VIP to showcase their 20 best selling bags through 3D animation
- Performed pre-ad testing for Ray-Ban, subsequently presented 2 ad film ideas & a Pre Buzz OOH campaign to enhance visibility

- Achieved a 56% improvement in conversion rates by generating 690 leads through 5 PPC campaigns with a reach - 58,545, Impression - 88,539, CPL - Rs
- 13
- 26, and CTR - 1
- 77% for DATUM - Diesel ATM, a newly launched product of fuel ecosystem
- Prepared individual B2B customer journeys for each department after having 15+ meetings and delivered brand assets
- Optimized brand communication with Zoho, achieving an open rate between 41
- 7% and 56
- 3% & a clickthrough rate of 29
- 8%
- Closed the sales of DATUM - Diesel ATM that generated Rs
- 7 lakhs revenue in a span of one month, contributing to the profitability
- Expanded the client base by proactively pitching to 100+ leads and conducting one-to-one consultations with 10+ clients
- Launched "Possibilities Podcast", onboarded 1 micro influencer from Thaely, & coordinated with 5 more to boost brand credibility

- Gathered consumer insights through 95+ primary interviews to grasp citizens' AMC perceptions and awareness
- Drafted a campaign-cum-competition, "Aapnu Amdavad" for citizens to participate and engage, and build pull-through UGC
- Conducted an informative session on "The Role of a Municipal Corporation" in 'Sri Sri Ravishankar Vidya Mandir' with 150+ students from standard 6th to 8th, along with educating them about civic responsibilities for municipality
- Recommended six digital amplification strategies to increase reach and engagement on AMC’s social media handles

- Developed a comprehensive database of the Masters Union's existing 174 YouTube videos in 3 stages
- Devised captivating and click-worthy video titles and descriptions resulting in a significant increase in views & click-through rates
- Curated playlists, designed captivating video thumbnails & crafted end cards with strategic hashtags, encouraging exploration

- Led retail distribution in the Ranchi cluster for Eveready and Colgate, overseeing 500+ outlets per week, optimizing product flows
- Boosted Eveready app adoption in 15-20 outlets, enhancing brand presence and product availability, positively influencing sales