Muskan Gupta
I am a dynamic marketing professional with a proven track record of driving business growth and expanding market presence.
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Content Marketingπ
Market Researchπ‘
Content Strategy
Delhi, India
Experienced marketer specializing in driving international business expansion through strategic planning and execution. Skilled in elevating brand recognition, implementing targeted campaigns, and optimizing lead generation efforts. Worked with popular companies such as Wheebox ETS and Collegedunia Pvt. Ltd. Proficient in content writing, market research, and performance marketing. Excited to deliver impactful results in a dynamic team environment. #MarketingExpert #BrandRecognition #LeadGeneration
Assistant Manager - Marketing, Wheebox ETS
July 2023 - Present
Gurgaon, Haryana
- Strategize and execute marketing plans tailored to drive international (GCC & APAC) business expansion
- Emphasize elevating brand recognition and expanding market presence through targeted marketing campaigns
- Devise and implement lead generation strategies to bolster sales endeavors
- Ensure meticulous monitoring of marketing budgets and assess ROI to optimize resource allocation
- Collaborate closely with the global marketing team to maintain brand coherence and messaging consistency
- Direct the creation of marketing materials, including sales presentations, product videos, and brochures, to effectively convey our brand message and offerings
- Crafting engaging and informative blogs and whitepapers for our website
- Emphasize elevating brand recognition and expanding market presence through targeted marketing campaigns
- Devise and implement lead generation strategies to bolster sales endeavors
- Ensure meticulous monitoring of marketing budgets and assess ROI to optimize resource allocation
- Collaborate closely with the global marketing team to maintain brand coherence and messaging consistency
- Direct the creation of marketing materials, including sales presentations, product videos, and brochures, to effectively convey our brand message and offerings
- Crafting engaging and informative blogs and whitepapers for our website
Business Development Manager, Collegedunia Pvt. Ltd
December 2022 - March 2023
Gurgaon, Haryana
- Researching and onboarding brands for direct affiliation
- Researching and onboarding different influencers (YouTube & Instagram) and working on collaboration to promote the brand
- Marketing operations like ideation for graphics, writing content and managing social media (Instagram, Facebook, LinkedIn)
- Basic performance marketing campaigns (CPS model)
- Researching and onboarding different influencers (YouTube & Instagram) and working on collaboration to promote the brand
- Marketing operations like ideation for graphics, writing content and managing social media (Instagram, Facebook, LinkedIn)
- Basic performance marketing campaigns (CPS model)
Market Intelligence Analyst, Nielsen Global Media
March 2022 - October 2022
Gurgaon, Haryana
- Research on various sports and non-sports events online
- It includes information on sponsorships, endorsements, media rights, etc
- Update sponsorship related information in a database
- Information includes brand, company, sponsorship object, contract duration, region, etc
- Desk research sponsorships and other information on various events and tournaments based on request from other Nielsen markets
- It includes information on sponsorships, endorsements, media rights, etc
- Update sponsorship related information in a database
- Information includes brand, company, sponsorship object, contract duration, region, etc
- Desk research sponsorships and other information on various events and tournaments based on request from other Nielsen markets
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Education
Bachelors in Business Administration
2021
New Delhi
Projects: Project report on aromatherapy and itβs awareness among Indian population
