Anamika Roy Choudhury
Copywriter I Storyteller I Thought Provocateur
💡
Creative Strategy📣
Social Media Marketing✍️
Copywriting💡
Content Strategy💻
Conceptualisation Ideation
Bengaluru, India
Creative Director with 15 years of experience delivering integrated brand campaigns across Singapore, Southeast Asia, and India. Expertise in ideating and developing impactful creative concepts to elevate brand visibility. Skilled in copywriting, social media content, and new media marketing. Worked with companies like Singtel, Toyota, and the government of Singapore. #CreativeDirector #BrandVisibility #IntegratedMarketing
Senior Creative (Contract), BLKJ
April 2024 - June 2024
Singapore
- Responsible for ideation, conceptualisation, and execution of brand campaigns across APAC
Senior Creative (Contract), VIRTUE APAC
November 2023 - December 2023
Singapore
- Assisting the team with pitch ideas, writing scripts, managing the production process, presenting ideas to the leadership team located outside of the APAC region
Associate Creative Director, Leo Burnett
August 2022 - November 2023
Singapore
- Ideating, conceptualising, and executing brand campaigns
- Developing social media strategy, content, and concepts
- Planning campaign rollouts and consumer journeys
- Leading teams to deliver ideas that stand out, yet meet business objectives
- Developing social media strategy, content, and concepts
- Planning campaign rollouts and consumer journeys
- Leading teams to deliver ideas that stand out, yet meet business objectives
Senior Creative Copywriter, ASATSU-DK Global
February 2019 - November 2021
Singapore
- Conceptualising multi-channel creative campaigns
- Scriptwriting and managing production processes
- Leading the team to deliver impactful brand campaigns
- Working on award ideas
- Scriptwriting and managing production processes
- Leading the team to deliver impactful brand campaigns
- Working on award ideas
Senior Contract Copywriter, MullenLowe
May 2018 - June 2018
Singapore
- Assisting teams with pitches, ideas, deck building, and client presentations
- Collaborating with multiple teams to develop integrated creative concepts
- Collaborating with multiple teams to develop integrated creative concepts
Group Head Copywriter, DDB Mudra
July 2017 - October 2017
Bengaluru
- Ideating and conceptualising brand campaigns
- Supervising message consistency across channels
- Managing, mentoring, and inspiring the team to ensure the delivery of high-quality work
- Supervising message consistency across channels
- Managing, mentoring, and inspiring the team to ensure the delivery of high-quality work
Copy Supervisor, FCB Ulka
December 2015 - June 2017
Bengaluru
- Responsible for ideating and conceptualising integrated brand campaigns
- Using the latest media trends and innovations for campaign execution
- Writing scripts and collaborating with directors to deliver unique brand stories/films
- Ensuring brand identity and message consistency across channels
- Using the latest media trends and innovations for campaign execution
- Writing scripts and collaborating with directors to deliver unique brand stories/films
- Ensuring brand identity and message consistency across channels
Group Head - Copywriter, 7 Edge Pvt. Ltd.
May 2014 - December 2015
Bengaluru
- Developing social media content and concepts
- Using social listening tools to extract information for brands
- Supervising and managing teams to deliver consumer-first creative campaigns
- Using social listening tools to extract information for brands
- Supervising and managing teams to deliver consumer-first creative campaigns
Screenplay Writer, Filmy Box
January 2013 - December 2014
Mumbai
Senior Copywriter, Dentsu
January 2011 - December 2013
New Delhi
Junior Copywriter, JWT
January 2009 - December 2011
New Delhi
Copywriter Intern, Mudra
January 2008 - December 2009
New Delhi
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Education
MASS COMMUNICATION
2009 - 2011
Indraprastha University
