- Successfully managed $500,000 per day across paid social and paid search for clients, optimizing multi-channel campaigns to achieve a 33% increase in ROI, a 58% reduction in customer acquisition costs, and driving more than $20M in incremental revenue for clients through strategic ad placements and continuous A/B testing

- Developed and executed comprehensive playbooks for the digital marketing Testing Roadmap, resulting in a 36% increase in Customer Lifetime Value and a 17% lift in Customer Activation
- Collaborated with cross-functional teams (Data Science, Engineering, Content & Studio, and Performance Marketing) to create and execute integrated learning agendas, leading to a data-driven, personalized performance marketing strategy that drove incremental value and engagement

- Achieved a 30% increase in user engagement metrics (browse, search, page views, and conversions) within 6 months, resulting in a 15% lift in conversion rates through targeted lifecycle marketing campaigns and optimizations
- Led a cross-functional team to launch a new CRM platform, reducing manual processes by 40% and improving campaign delivery efficiency by 25%

- Conceptualized and optimized the “Your Passion Your Project” campaign for the Video business, collaborating with GTM, PMM, Product, and acquisition campaign teams
- Launched seven additional chapters and focused on the Social Video Creator (SVC) audience, resulting in an incremental 2 million engaged users and a $10 million savings in Cancel ARR reduction
- Partnered with the Video product team to improve the customer experience by deep linking users directly into Premiere Pro, unlocking massive value for customers and paving the way for integrated engagement campaigns across the Customer Lifecycle with Email, Video, and Desktop Notifications

- Orchestrated the mission to provide “Dehydration Relief Fast,” exceeding all KPIs and powering full-funnel Paid Media initiatives to raise repeat purchase rate by 300%
- Activated a new influencer campaign, leading to a 451% increase in Customer Lifetime Value and a 26% reduction in Customer Acquisition Cost

- Architected the journey to “Make Beauty Personal,” exceeding all KPIs and powering Scrum methodologies and intelligent experimentation
- Scaled numerous CRM winners and activated a new Data Platform, contributing 34% growth in the company’s app, online presence, and retail brand awareness
- Created new CRM programs that provided necessary flexibility and levers to facilitate surpassing $4 billion in annual sales goals

- Led user acquisition efforts by managing all corporate marketing and demand generation efforts with a budget of $2 million
- Implemented email marketing automation campaigns for a socially responsible investment platform, resulting in a 40% increase in Facebook and Instagram following and a total reach expansion of over 600%