Mili Kapoor
Marketing Head @ Philips Personal Health | Ex-Meta, NGC, PepsiCo, Nestle
💡
Branding Strategy💻
consumer behaviour✨
Brand Solutions💻
Customer marketing📣
Product Marketing📣
Media Planner💻
Consulting
Experienced marketer with a proven track record of building brands across industries. Skilled in Brand Marketing, Trade Marketing, and Brand Strategy. Worked with notable companies like Philips, Nestle, and Meta. Strong business acumen and creative thinking. #BrandMarketing #StrategicMarketing #MarketingExcellence
Marketing Head, Philips
July 2023 - Present
Gurugram, Haryana, India
- A part of the India leadership team, owning and managing the entire Personal Health portfolio (Male Grooming, Beauty, Female Hair Removal, Mother and Child Care and Oral Health Care) across Strategy, P&L management and activations via a team of 25 professionals
Marketing Head, Nestlé
December 2022 - July 2023
Gurugram, Haryana, India
- As a part for the category leadership team, responsible for market share, business growth and profitability of Out-Of-Home Beverage Solutions, cutting across six beverage brands
- Establish marketing models and industry partnerships to drive efficient lead generation to reduce cost of customer acquisition
- Work collaboratively with cross functional teams within and outside region to lift, adapt and share best practices to fuel profitable business growth
- Establish marketing models and industry partnerships to drive efficient lead generation to reduce cost of customer acquisition
- Work collaboratively with cross functional teams within and outside region to lift, adapt and share best practices to fuel profitable business growth
Business Marketing Manager, Meta
March 2022 - December 2022
Gurugram, Haryana, India
- Lead marketing for large businesses to drive perception that Meta’s tools can unlock economic opportunity
- Pioneered the social journey for 'Meta for Business' to drive thought leadership in India's digital marketing landscape, from developing content & media strategy to establishing a KPI evaluation framework, resulting in 2x CTR and 20% growth in website visits over four months of launch
- Developed a high decibel hyper-targeted program to drive awareness for relevance of Meta to maximise sales during the festive season - across targeted media, on-ground engagement and sales enablement support
- Pioneered the social journey for 'Meta for Business' to drive thought leadership in India's digital marketing landscape, from developing content & media strategy to establishing a KPI evaluation framework, resulting in 2x CTR and 20% growth in website visits over four months of launch
- Developed a high decibel hyper-targeted program to drive awareness for relevance of Meta to maximise sales during the festive season - across targeted media, on-ground engagement and sales enablement support
Marketing Lead, Nestle Purina Petcare
November 2020 - March 2022
Gurugram, Haryana, India
- As a part for the category leadership team, responsible for defining the marketing strategy (consumer and trade), leading digital acceleration program and delivering against multiple business and brand objectives
AVP - Marketing & Brand Strategy, National Geographic Channel - India
July 2019 - November 2020
Gurgaon, Haryana, India
- Managing all aspects of Brand Building for National Geographic Channel and Nat Geo Wild, including consumer marketing, trade marketing, brand strategy, public relations and corporate communications
Senior Marketing Manager - Premium Portfolio, North Zone, Pernod Ricard
August 2018 - July 2019
Gurgaon, India
Senior Brand Manager - Quaker Dairy, PepsiCo
April 2016 - August 2018
Gurgaon
- Impactful Initiative Award for the best integrated launch campaign
- Silver Award at India Radio Forum for the scale and impact of a unique media integrated sampling campaign: Power of Two
- Silver Award at India Radio Forum for the scale and impact of a unique media integrated sampling campaign: Power of Two
Brand Manager - Portfolio Marketing, Bangladesh, Sri Lanka and Nepal, PepsiCo
April 2014 - May 2016
Gurgaon
- PepsiCo Chairman's Award for Business Excellence in 2016
- 7up in Bangladesh received 'Best Brand Award' for three subsequent years
- 7up in Bangladesh received 'Best Brand Award' for three subsequent years
Area Sales Manager - Modern Retail, PepsiCo
March 2012 - April 2014
Delhi
Associate Consultant, Technopak Advisors
September 2008 - April 2010
Gurgaon, Haryana
Designer, Wrangler Jeans, VF Corporation
July 2007 - September 2008
Bangalore, India
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Education
Post Graduate Program, MBA (Marketing and Strategy)
2010 - 2011
Indian School of Business
Bachelor of Design (Fashion Design), Womenswear, Kidswear, Graphics
2003 - 2007
National Institute of Fashion Technology Delhi
High School, Commerce
1997 - 2003
La Martiniere for Girls, Kolkata
