- Serve as a strategic liaison between founders and team members, orchestrating cross-functional projects that drove 30% year-over-year growth
- Orchestrated a comprehensive rebranding and website revamp, leading a team of 3 to transition from WordPress to Webflow in just 4 weeks, resulting in enhanced user experience and 400% improvement in sales conversion rates
- Spearheaded a critical CRM migration from LeadSquared to Zoho, resulting in streamlined operations and a notable increase in team efficiency
- Implemented an innovative intern hiring program, onboarding 5 high-performing interns who successfully resolved pressing organizational challenges
- Built and led a high-performing 20-member team, implementing AI-driven workflows and automation processes that significantly improved operational efficiency

- Engineered a 50% increase in website traffic and 100% growth in qualified leads through strategic optimization of paid and organic channels
- Conceptualized and executed 8+ successful marketing campaigns, directly contributing to a 35% increase in revenue and market share expansion
- Led a company-wide rebranding initiative that resulted in a 25% increase in brand recognition and a 15% boost in customer acquisition rates

- Digital Marketing Campaigns: Planned, executed, and monitored various digital marketing campaigns encompassing web, SEO/SEM, email, social media, and display ads
- Website Management: Oversaw the management of the website, encompassing content, SEO, and technical aspects to ensure optimal performance
- User Journey and Lead Lifecycle: Managed and optimized the user journey and lead lifecycle through the website and CRM, ensuring a seamless and effective customer experience
- Cross-functional Collaboration: Collaborated closely with the marketing team and cross-functional partners to optimize user funnels and drive cohesive marketing strategies
- KPI Dashboards and Insight Reports: Created comprehensive KPI dashboards and produced insightful reports to monitor funnel and campaign performance, driving data-driven decision-making
- Project Coordination: Coordinated with internal resources and vendors, particularly within the strategy team, to ensure flawless project execution
- Project Delivery: Ensured timely delivery of all projects within the defined scope and budget, demonstrating strong project management skills within the strategy team

- Team Management: Led a high-performing team of 3 members responsible for social media, PR, branding, SEO, and select content marketing activities
- Social Media: Achieved an impressive 5X growth in leads and revenue flow through social media channels by implementing a revamped marketing strategy
- Branding & Communications: Successfully planned and executed over 10 comprehensive marketing campaigns, both online and offline, with positive results within a 6-month period
- PR: Managed all PR activities for the brand, securing coverage in reputable websites and outlets, including Businessworld, Business Standard, The Statesman, DataQuest, Times of India, Economic Times, Your Story, India Today, SiliconIndia, The Indian Express, and more
- Affiliate Marketing: Oversaw the end-to-end workflow for the brand's affiliate network, ShareASale, doubling the revenue stream within a month
- Initiated and drove pilot projects using the pay-per-lead model, specifically targeting newly-launched PG programs, resulting in positive outcomes

- SEO: Spearheaded impactful link-building and off-page SEO projects, resulting in a remarkable 150% growth in SEO metrics
- Elevated domain-specific metrics and nearly doubled website traffic within a span of 9 months
- Email & SMS Marketing: Orchestrated successful email and SMS marketing campaigns, achieving record-breaking performance across all measurable metrics
- Content Marketing: Overhauled the brand's content marketing strategy, leveraging YouTube, blogs, and infographics to drive substantial traffic to the website and enhance brand visibility

- Strategic Business Unit: Joined as a Founding Member of a pioneering Business Unit, merging marketing and sales workflows to convert low-intent leads
- Oversaw the entire user journey, from developing and executing monthly plans to contacting and closing leads, while also delivering webinars to drive lead conversions
- Experimental Sales Projects: Actively contributed to various experimental sales initiatives, assessing their viability and impact
- Involved in diverse projects, including cold calling, lead generation from untapped sources, and exploring novel channels such as chat for finalizing lead closures