Monica Mishra
I am a Growth Marketing Manager with 3+ years of experience. My expertise is in strategy and marketing automation.
🎯
Growth Marketer💌
Email Marketing🤝
Customer Success✍️
Copywriting💬
Content Marketing
Mumbai, India
Experienced Growth Marketer with a passion for leveraging data to achieve measurable growth. Skilled in lifecycle management, retention, and loyalty strategies. I have 3 years of experience in e-commerce and movie marketing, working with popular companies like ZEE Entertainment Enterprises Ltd - ZEE5 and TATA Group - TATA CLiQ. Let's connect and drive engagement together! #GrowthMarketer #DataDrivenMarketing #LoyaltyStrategist
Assistant Manager - Lifecycle Management, ZEE Entertainment Enterprises Ltd - ZEE5
November 2022 - Present
Mumbai, Maharashtra, India
- Led market-wide subscriptions in MENA and APAC, achieving 56% growth
- Drove revenue through upselling/cross-selling via WhatsApp, Email, etc
- Innovated with Conversational AI on WhatsApp Chatbot, personalized recommendations, AMP emailers, and sticky push
- Achieved significant growth in specific cohorts: 58% Malayalam (Australia), 42% Bengali (UAE)
- On-ground acquisition expert with partnership experience, driving subscriptions through user gratification and adding over 5,000 databases from offline to online through sign-ups
- Drove revenue through upselling/cross-selling via WhatsApp, Email, etc
- Innovated with Conversational AI on WhatsApp Chatbot, personalized recommendations, AMP emailers, and sticky push
- Achieved significant growth in specific cohorts: 58% Malayalam (Australia), 42% Bengali (UAE)
- On-ground acquisition expert with partnership experience, driving subscriptions through user gratification and adding over 5,000 databases from offline to online through sign-ups
Executive CRM - Planning & Ops, TATA Group - TATA CLiQ
June 2021 - October 2022
- Led Beauty & Lifestyle Fashion vertical, achieving 94% of revenue targets
- Managed high-profile brand launches (MAC , Clinique, Hoka, Paco Rabanne, etc)
- Established digital collaborations with Fintech partners (Slice, Jupiter) and banks (HDFC, HSBC, Citibank)
- Set up digital marketing base for TATA CLiQ Palette, migrating 76% of affinity users in 8 months to the Beauty category
- Spearheaded Westside's bi-annual sales, generating significant revenue from email marketing campaigns
- Transitioned core electronics customers to lifestyle, achieving a 60% conversion rate
- Managed high-profile brand launches (MAC , Clinique, Hoka, Paco Rabanne, etc)
- Established digital collaborations with Fintech partners (Slice, Jupiter) and banks (HDFC, HSBC, Citibank)
- Set up digital marketing base for TATA CLiQ Palette, migrating 76% of affinity users in 8 months to the Beauty category
- Spearheaded Westside's bi-annual sales, generating significant revenue from email marketing campaigns
- Transitioned core electronics customers to lifestyle, achieving a 60% conversion rate
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Education
MBA: Communication Management
2019 - 2021
Symbiosis International University
BMM: Bachelor’s Degree in Mass Media
2016 - 2019
Mithibai College
