Muskaan Chugh
Passionate marketing professional with 5+ years of experience in MarCom, growth strategies, digital marketing, client relations, PR, offline marketing and brand marketing.
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Brand Managementπ»
Event Managementβ¨
Brand Solutionsπ²
Digital Marketingπ£
Social Media Marketingπ‘
Creative Strategyπ
Paid Adsπ°
Public Relationsπ€
Client Managementπ―
Growth Marketerπ£
Corporate Communicationsπ
Communications & PR
New Delhi, India
I am a results-oriented marketing professional with experience in MarCom, growth strategies, client relations, PR, offline and brand marketing. I have successfully crafted compelling campaigns, forged lasting partnerships, and surpassed goals through integrated initiatives. With expertise in strategic planning, digital marketing, brand management, and more, I have worked with popular companies like Bolt.earth, Dentsu Creative, and WNS Global Services.
#MarketingProfessional #BrandStrategist
#MarketingProfessional #BrandStrategist
Lead- Marketing, BOLT.EARTH
February 2022 - Present
- Spearhead brand-centric marketing strategies focusing on growth, content, and brand development
- Drive cross-functional teams to execute integrated campaigns aligning with brand objectives
- Develop and implement innovative growth strategies to expand market presence and drive revenue
- Utilize data-driven insights to optimize marketing performance and capitalize on growth opportunities
- Craft compelling and resonant content strategies across multiple platforms, enhancing brand storytelling
- Direct video production processes, ensuring alignment with brand guidelines and objectives
- Lead, mentor, and inspire cross-functional teams to achieve marketing goals and foster innovation
- Exhibit strong communication skills to present marketing strategies and achievements convincingly
- Cultivate strong media relationships and PR strategies to maintain a positive brand image
- Drive cross-functional teams to execute integrated campaigns aligning with brand objectives
- Develop and implement innovative growth strategies to expand market presence and drive revenue
- Utilize data-driven insights to optimize marketing performance and capitalize on growth opportunities
- Craft compelling and resonant content strategies across multiple platforms, enhancing brand storytelling
- Direct video production processes, ensuring alignment with brand guidelines and objectives
- Lead, mentor, and inspire cross-functional teams to achieve marketing goals and foster innovation
- Exhibit strong communication skills to present marketing strategies and achievements convincingly
- Cultivate strong media relationships and PR strategies to maintain a positive brand image
Senior Media Executive, DENTSU CREATIVE
February 2021 - February 2022
- Tracked all relevant KPI's in Google Analytics, AdWords, and Business Manager to deliver weekly campaign performance reports
- Managed clientβs SEM performance, including all stages of onboarding, research, analysis, strategy formulation, and campaign execution
- Conducted research and analysis on client companies and existing SEM accounts to create or rebuild effective campaigns
- Developed and implemented campaigns for brand partners such as Tata Motors, SBI Life Insurance, and many others
- Managed all major platforms such as Google, Facebook, LinkedIn, Instagram, etc
- Incorporated SEM into a comprehensive marketing plan by facilitating training and sharing information across departments internal to improve understanding of SEM
- Managed clientβs SEM performance, including all stages of onboarding, research, analysis, strategy formulation, and campaign execution
- Conducted research and analysis on client companies and existing SEM accounts to create or rebuild effective campaigns
- Developed and implemented campaigns for brand partners such as Tata Motors, SBI Life Insurance, and many others
- Managed all major platforms such as Google, Facebook, LinkedIn, Instagram, etc
- Incorporated SEM into a comprehensive marketing plan by facilitating training and sharing information across departments internal to improve understanding of SEM
Associate Ops, WNS GLOBAL SERVICES
October 2019 - February 2021
- Assisted advertisers with campaign setup and targeting
- Provided optimization recommendations and changes to advertisers for search, display, shopping, and video campaigns to increase clicks and conversions
- Advised advertisers and helped them get maximum ROI on their advertising investments by working closely with them
- Utilized critical thinking skills to analyze problems, evaluate solutions, and make decisions
- Contributed to the expansion of marketing channels by collaborating with team members
- Performed market research and analyzed the latest trends to stay current on marketing concepts and techniques
- Provided optimization recommendations and changes to advertisers for search, display, shopping, and video campaigns to increase clicks and conversions
- Advised advertisers and helped them get maximum ROI on their advertising investments by working closely with them
- Utilized critical thinking skills to analyze problems, evaluate solutions, and make decisions
- Contributed to the expansion of marketing channels by collaborating with team members
- Performed market research and analyzed the latest trends to stay current on marketing concepts and techniques
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