Manikantan MVL
Journalist turned Marketer | Managed large & 0-1 brands in B2C & D2C | Brand Marketing, Communications, PR, Content | Ex - IndianOil, Tata, Manipal, Puma | Alum - SIBM, MICA
📣
Corporate Communications💬
Content Marketing📲
Digital Marketing📰
Public Relations💡
Content Strategy
Bengaluru, India
Experienced marketer with 11+ years of brand management and communications expertise. Worked with renowned companies like IndianOil, Tata, and Puma across diverse industries. Skilled in B2C, B2B, and D2C domains. Excels in crafting compelling stories and executing marketing strategies. #ExperiencedMarketer #BrandManagement #Storytelling
Marketing Lead, Peaceful-Loans
August 2024 - Present
Bengaluru, Karnataka, India
- Responsible for branding, positioning, external and internal communications, and content
Brand Consultant, Self-employed
May 2024 - August 2024
Senior Brand Manager, Rotimatic
November 2023 - April 2024
Bengaluru, Karnataka, India
- Responsible for full-funnel marketing, brand guidelines, brand campaigns, content marketing, social media, influencer marketing, performance improvement, and website revamp
Marketing Manager, Tata nexarc
July 2022 - November 2023
Bengaluru, Karnataka, India
- Part of the founding marketing team, developed brand identity, launched business verticals, conducted cluster activations, and managed raw material business growth
Senior Officer - Brand Marketing & Communications, Indian Oil Corp Limited
December 2018 - June 2022
Mumbai Area, India
- Responsible for 360 Brand Marketing, Public Relations, and Sports Marketing, improved brand awareness, launched differentiated fuels, led large-scale campaigns, and increased social media followers
Deputy Manager - Brand & Product Marketing, Manipal Global Education Services
April 2017 - November 2018
Bengaluru Area, India
- Responsible for brand and digital marketing, improved brand awareness and lead conversions, redesigned website, conducted activations, and introduced new marketing strategies
Marketing Intern, PUMA Group
April 2016 - May 2016
Bengaluru Area, India
- Participated in planning & execution team, managed digital marketing, sales, merchandising, legal, PR, and on-ground logistics
Senior Reporter, Hindustan Times
September 2012 - May 2015
Mumbai
- Sports journalist, covered major events, specialized in cricket, managed content planning, and on-ground coverage
Reporter, The Hindu
June 2011 - August 2012
- Handled news scheduling, presentation, reporting, proof-reading, and content strategies
Build your resume
Education
PGDM - Digital Marketing & Communication
2021 - 2022
Unknown
Marketing
Master of Business Administration (MBA)
2015 - 2017
Unknown
Marketing
Post Graduate Diploma
2010 - 2011
Asian College of Journalism
Journalism
Bachelor of Commerce (B.Com.)
2007 - 2010
Ramakrishna Mission Vivekananda College
Business/Commerce, General
