Nagarujuna Rayulu
Head Of Digital Marketing @ Puravankara Limited | IIM Lucknow
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Google Analytics Specialist📲
Digital Marketing💻
Talent Acquisition🧲
Google Ads💡
Branding Strategy
Bangalore, India
Experienced marketer with 13 years in the industry, working with global brands like Accenture, Google, Amazon. Skilled in digital marketing, SEO, and Google Adwords. Passionate about driving results and creating impactful campaigns. #DigitalMarketingExpert #GoogleAdwordsPro #GlobalBrandExperience
Ecommerce & Online Marketing Manager, Amazon
August 2016 - February 2020
Bangalore
- Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders.
Analyze campaign performance against key metrics to identify, recommend, and implement -
- optimizations to increase efficiency, drive high renewal rate and meet clients’ KPIs
- Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals
- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions
Analyze campaign performance against key metrics to identify, recommend, and implement -
- optimizations to increase efficiency, drive high renewal rate and meet clients’ KPIs
- Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals
- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions
Ad Operations Sr Team Lead, Google
August 2015 - August 2016
Hyderabad Area, India
- Developing search marketing campaigns for advertisers in North America
- Ad words Campaigns Optimization and Management
- Strategy and suggestions on improving client’s campaign performance
- Campaign Budget planning and analysis
- Account Audit
- Adwords Reporting and Analysis
- Ad copy and Landing Page Optimization
- Keywords Analysis and Keyword Research
- Ad words Campaigns Optimization and Management
- Strategy and suggestions on improving client’s campaign performance
- Campaign Budget planning and analysis
- Account Audit
- Adwords Reporting and Analysis
- Ad copy and Landing Page Optimization
- Keywords Analysis and Keyword Research
Digital Marketing Manager, Prana Websoluations Pvt Ltd
June 2012 - July 2015
Hyderabad Area, India
- Managing successful campaigns for advertisers while spending in full and keeping performance goals.
- Lead the Online Marketing team of 10 in a fast paced startup environment
- Managing PPC campaigns through Google AdWords.
- Increase website traffic using Social Media Optimization.
- Assisting web designers in re-designing a website/blog according to SEO guidelines.
- Monitoring overall SEO program success with regard to keyword ranking, indexed pages, back links etc.
- Tasked with pitching SEO to potential clients and working with internal members of the team to increase campaign performance.
- Generating online marketing leads for clients.
- Lead the Online Marketing team of 10 in a fast paced startup environment
- Managing PPC campaigns through Google AdWords.
- Increase website traffic using Social Media Optimization.
- Assisting web designers in re-designing a website/blog according to SEO guidelines.
- Monitoring overall SEO program success with regard to keyword ranking, indexed pages, back links etc.
- Tasked with pitching SEO to potential clients and working with internal members of the team to increase campaign performance.
- Generating online marketing leads for clients.
Assistant Marketing Manager, Acumen CyberSoft India Pvt.Ltd.
October 2008 - May 2012
Hyderabad Area, India
- conducting Induction for the new employees in the Organization
- Certifying people for the particular process
- Product training for sales team
- Handling different clients and channel partners in entire India.
- Providing training for Sales and service team on Strategic sales management, up selling, cross selling, Decision making, negotiation skills .
- Training Need analysis
- Communication and relations ship building with clients and channel partners
- Performance coaching to the sales team
- Client visits handling and interaction
- Creating and Monitoring strategic sales process for sales team
- Working with project manages to understand the team quality work delivery
- Certifying people for the particular process
- Product training for sales team
- Handling different clients and channel partners in entire India.
- Providing training for Sales and service team on Strategic sales management, up selling, cross selling, Decision making, negotiation skills .
- Training Need analysis
- Communication and relations ship building with clients and channel partners
- Performance coaching to the sales team
- Client visits handling and interaction
- Creating and Monitoring strategic sales process for sales team
- Working with project manages to understand the team quality work delivery
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Education
Master of Business Administration (MBA), Business Administration and Management, General
Manipal University
Indian Institute of Management, Lucknow