Namann Singhal
Top Advertising Voice | Agency Reporter 30 Under 30 | Ex-IPG | Ex Neil Patel | Digital Marketer | Businesses, Ads & Investment Insights
📲
Digital Marketing🧲
SEO Expert📣
Social Media Marketing📊
Market Research
Delhi, India
I'm a seasoned digital marketing professional with over 7 years of expertise in strategic campaign planning and management. My experience spans across advertising, paid media, SEO, and social media management, culminating in recognition as a LinkedIn Top Advertising Voice and an Agency Reporter 30 Under 30 Award recipient.
With a proven track record of driving results for prominent brands like Canon, American Express, Apollo Tyres, and Sony, I excel in developing and implementing comprehensive digital strategies that increase ROI and expand market presence. My strengths are managing large-scale campaigns, coordinating cross-functional teams, and navigating the ever-evolving digital landscape.
Currently leading brand and digital marketing efforts at Okaya Power Group, I've demonstrated my ability to build and lead high-performing teams, manage substantial media budgets, and drive significant growth in online sales and brand visibility.
My academic background in Marketing and International Business, coupled with continuous learning through programs like Harvard Business School Online, fuels my passion for innovation in digital marketing. I'm committed to pushing the boundaries of digital storytelling and leveraging data-driven insights to create impactful campaigns that resonate with audiences and deliver measurable results.
Manager, Brand & Digital Marketing, Okaya Power Group
August 2023 - Present
- Led a dynamic digital team, including hiring an SEO Head, LMS Head, and Lead Digital Designer
- Spearheaded the development of annual operating plans, social media strategies, and paid media budgets across various platforms
- Managed influencer collaborations which garnered over 10L+ views and PR articles with over 5L+ page views
- Conducted extensive on-ground surveys across Pan-India to identify customer and dealer pain points, leveraging insights for targeted ad campaigns that increased the dealer/distributor network by 20+ within two months
- Established Okaya's presence on Amazon, implementing A+ content and driving monthly sales from zero to ₹15 Cr within 12 months
- Orchestrated successful influencer campaigns for Okaya batteries, achieving over 1 million+ views and enhancing brand trust and visibility
- Managed a media budget of ₹25 Cr+ annually across Amazon, Google, Meta, and various OTT platforms
- Introduced QR codes for product registration across Microtek and Okaya, leading to improved online product and warranty registration
- Spearheaded the development of annual operating plans, social media strategies, and paid media budgets across various platforms
- Managed influencer collaborations which garnered over 10L+ views and PR articles with over 5L+ page views
- Conducted extensive on-ground surveys across Pan-India to identify customer and dealer pain points, leveraging insights for targeted ad campaigns that increased the dealer/distributor network by 20+ within two months
- Established Okaya's presence on Amazon, implementing A+ content and driving monthly sales from zero to ₹15 Cr within 12 months
- Orchestrated successful influencer campaigns for Okaya batteries, achieving over 1 million+ views and enhancing brand trust and visibility
- Managed a media budget of ₹25 Cr+ annually across Amazon, Google, Meta, and various OTT platforms
- Introduced QR codes for product registration across Microtek and Okaya, leading to improved online product and warranty registration
Associate Group Head, Creative Client Servicing, Interactive Avenues (IPG Group)
September 2021 - August 2023
- Reviewed client briefs and created actionable plans, improving project efficiency
- Conducted regular check-ins with clients and the internal team
- Collaborated with creative and strategy teams on monthly/quarterly campaigns
- Developed campaigns like Tales of Tyre, Digital Dealer Testimonials, and Apollo Virat Tyres launch, generating over 150M+ views through PR, influencer, on-ground activations, and paid media
- Coordinated and planned the Apollo Alpha Tyres launch at Natrax, achieving a new national record
- Managed coverage with TVS and Evo, and invited influencers to amplify the event
- Increased billable interactive avenues, growing Apollo Tyres by 2.5x, Amex by 2x, and Sony India by 2.5x
- Generated over ₹50 lacs in additional revenue beyond the retainer
- Managed a team of 3 managers, achieving a 95% on-time delivery rate and 99% client satisfaction
- Actively worked on 4 pitches
- Conducted regular check-ins with clients and the internal team
- Collaborated with creative and strategy teams on monthly/quarterly campaigns
- Developed campaigns like Tales of Tyre, Digital Dealer Testimonials, and Apollo Virat Tyres launch, generating over 150M+ views through PR, influencer, on-ground activations, and paid media
- Coordinated and planned the Apollo Alpha Tyres launch at Natrax, achieving a new national record
- Managed coverage with TVS and Evo, and invited influencers to amplify the event
- Increased billable interactive avenues, growing Apollo Tyres by 2.5x, Amex by 2x, and Sony India by 2.5x
- Generated over ₹50 lacs in additional revenue beyond the retainer
- Managed a team of 3 managers, achieving a 95% on-time delivery rate and 99% client satisfaction
- Actively worked on 4 pitches
Account Manager, Neil Patel Digital
December 2020 - September 2021
- Established and maintained client relationships including client communication, report delivery, project management and strategy development
- Collaborated with cross-functional teams of strategists, analysts and executives to implement and deliver on client commitments
- Suggested, designed and effectively implemented set digital strategies, and projects to increase ROI for assigned brands basis their specific requirements
- Set and monitor KPIs measuring the impact of digital media strategies, and analyze, review, and report on the effectiveness of campaigns
- Liaison with third-party vendors, influencers, and partner firms on behalf of the brand for campaigns & project
- Collaborated with cross-functional teams of strategists, analysts and executives to implement and deliver on client commitments
- Suggested, designed and effectively implemented set digital strategies, and projects to increase ROI for assigned brands basis their specific requirements
- Set and monitor KPIs measuring the impact of digital media strategies, and analyze, review, and report on the effectiveness of campaigns
- Liaison with third-party vendors, influencers, and partner firms on behalf of the brand for campaigns & project
Senior Account Executive, iBees
August 2018 - December 2020
- Planned and coordinated all areas of paid advertising campaign by frequently coordinating with multiple teams - Content, Design, SEO, Strategy and Paid Media
- Liaison with influencers and publishers to push the innovation envelope with regards to storytelling
- Monitored daily reports, preparation of weekly & monthly reviews with clients leading to actionable insights
- Actively managed the digital media presence of more than 9+ brands
- Successfully led and closed 3 pitches
- Liaison with influencers and publishers to push the innovation envelope with regards to storytelling
- Monitored daily reports, preparation of weekly & monthly reviews with clients leading to actionable insights
- Actively managed the digital media presence of more than 9+ brands
- Successfully led and closed 3 pitches
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Education
BBA | Marketing
Maharaja Surajmal Institute
- 3rd Position
MBA | Marketing & International Business
Bhartiya Vidya Bhawan
- Gold Medal for 1st Position
- Head of Marketing Club
- Main Coordinator of Annual Fest
- Organised multiple conferences and lecture-series with industry leaders from
Nestle, Vodafone and TATA among others
Entrepreneurship in Emerging Economies
Harvard Business School Online
