Nidhi Hirawat
Brand Manager | Content Marketing | Customer Experience (CX)
💡
Branding Strategy✨
Brand Solutions📣
Social Media Marketing💬
Content Marketing✨
Brand Management
Bengaluru, India
Experienced Brand Manager with 8 years in conceptualizing and executing cross-functional marketing programs. Collaborated with brands like Mamaearth, Milk Basket, and Medanta to optimize brand communication for consistent customer experience. Skilled in brand building, strategy, and content marketing.
Brand Manager, Shopmatic
August 2022 - September 2024
Bengaluru, Karnataka, India
- Developing and implementing brand positioning and messaging for Shopmatic’s various products and services
Associate Group Head - Copy, SocialPanga
February 2022 - May 2022
Gurugram, Haryana, India
Senior Copywriter, MTLB
August 2020 - February 2022
Jaipur, Rajasthan, India
- Converting the creative brief into a coherent, cohesive and compelling communication for clients across fashion, healthcare, saas and tech industries
Founder, The Yellow Collar
March 2018 - August 2020
Jaipur, Rajasthan
- Conceptualised and created designs meticulously
Social Media Coordinator (Part-Time), Border&Fall
November 2017 - June 2019
Bengaluru, Karnataka
- Formulated social media strategies for B&F and clients like Bodice, Clove, Ikkis, Himeya, etc
Marketing Communications Manager, Voylla Fashions Pvt. Ltd.
November 2015 - September 2017
Jaipur, Rajasthan
- Handled the offline and online PR and communication of the brand which included writing interviews on behalf of the co-founders of the brand as well as for its Brand Ambassador, actress Kangana Ranaut
Merchandiser Trainee, Triburg
January 2015 - May 2015
Gurgaon
Copywriter Intern, Ogilvy
May 2012 - June 2012
Mumbai, Maharashtra
- 4 week internship as Copywriter Trainee; contributed to nationwide print media campaigns of companies like Taaza Tea, Center Fresh etc
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Education
Master of Fashion Management
2013 - 2015
