Nilanjana Das
Sparking people's interest with cool business stories
Content Marketing Manager | Sr. Copywriter with 6 years of experience | Brand Strategist
💬
Content Marketing💡
Creative Strategy📣
Social Media Marketing✍️
Copywriting🧲
SEO Expert
Kolkata, India
Passionate content marketer & storyteller. 6 years of experience crafting impactful content for popular companies. Skilled in market research, SEO optimization & brand communication. Worked with Appknox, FirstPrinciples Growth & Virtual Employee. #ContentMarketer #SEOExpert #BrandStoryteller
Content Marketing Manager, Appknox
November 2023 - Present
Singapore
- Developed a streamlined content strategy that aligns with the product and organization-level goals
- Implemented a standardized SEO framework and brand tone that addresses the pain points of ICPs
- Transformed content to make it an essential part of the company’s marketing and revenue strategies by bringing relevant traffic and leads
- Implemented a standardized SEO framework and brand tone that addresses the pain points of ICPs
- Transformed content to make it an essential part of the company’s marketing and revenue strategies by bringing relevant traffic and leads
Lead Content Writer, FirstPrinciples Growth
April 2023 - September 2023
USA
- Identified a lack of content hierarchy as an area of improvement and increased average user engagement time by 40%
- Curated content strategy per sales funnels and marketing goals, resulting in a 63% boost in website traffic
- Conducted thorough market research to introduce consistent storytelling into content pieces
- Edited the internal team’s content and conducted weekly team training sessions
- Curated content strategy per sales funnels and marketing goals, resulting in a 63% boost in website traffic
- Conducted thorough market research to introduce consistent storytelling into content pieces
- Edited the internal team’s content and conducted weekly team training sessions
Senior Content Writer, Virtual Employee
November 2021 - March 2023
India
- Contributed to the company’s direct response and email marketing campaigns
- Streamlined content creation processes and curated social media content calendar
- Edited copy and trained teams on content and branding
- And, implemented CRO practices and customer experience in marketing campaigns
- Streamlined content creation processes and curated social media content calendar
- Edited copy and trained teams on content and branding
- And, implemented CRO practices and customer experience in marketing campaigns
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Education
Master of Arts (M.A.)
Major: Women and Gender Studies
