Nina Duong
Digital Marketeer @Macy's ⚡ Specializing in e-commerce, email marketing & social media strategy 📈
📊
Data Analysis💡
Creative Strategy💌
Email Marketing📲
Digital Marketing🛒
Ecommerce Growth📣
Social Media Marketing
New York, USA
Hi! I'm Nina, a digital marketer based in New York with over 4 years of experience in crafting and executing effective marketing strategies. I specialize in paid and organic marketing, email marketing, social media marketing, SEO, and comprehensive marketing strategy development.
If you have any questions for me or would like to learn more about me, please don't hesitate to give me a shout here.
Senior Account Manager, Power Move Marketing
March 2024 - Present
New York
Digital Marketing and Operations Lead, Levi's and Juniors Classifications, Macy's
August 2022 - March 2024
New York
- Deploy digital marketing strategies such as email marketing, push notifications, and display ads to help increase the Levi’s and Juniors Classifications business.
- Leverage data to analyze consumer behavior and effectiveness of campaign (data driven marketing).
- Develop strong business acumen in retail and understand how to drive results base on analytics.
- Drive market share initiative such as Back to School/College, Black Friday and Cyber Monday, and Levi’s 150th Birthday of the 501 jeans in stores and online.
- Collaborate with cross-functional teams such as Buying, Pricing, Creative & Campaign Planning, Account Services, and Project Management to ensure promotion strategies are being implemented correctly and Buying team’s tasks are completed.
- Leverage data to analyze consumer behavior and effectiveness of campaign (data driven marketing).
- Develop strong business acumen in retail and understand how to drive results base on analytics.
- Drive market share initiative such as Back to School/College, Black Friday and Cyber Monday, and Levi’s 150th Birthday of the 501 jeans in stores and online.
- Collaborate with cross-functional teams such as Buying, Pricing, Creative & Campaign Planning, Account Services, and Project Management to ensure promotion strategies are being implemented correctly and Buying team’s tasks are completed.
Founder, Wiara Clothing and Nina's Collective
August 2019 - July 2023
- Generate revenue to $25,000 a month through running paid Facebook ads, Google ads, influencer marketing, email marketing, text marketing, giveaways, and posting on social media.
- Use data (KPIs) to pivot and track the effectiveness of each digital strategy (influencer marketing, paid ads, user generated content, email marketing, text marketing, giveaways, and complementary brand collab).
- Optimize the customer journey from brand awareness to purchasing the product through using marketing funnels (awareness, interest, consideration, intent, evaluation, purchase).
- Identify engagement and customer trends to plan digital marketing campaigns in order to build an online community that resonates with our brand.
- Brainstorm and execute sales and promotions through data analysis.
- Use data (KPIs) to pivot and track the effectiveness of each digital strategy (influencer marketing, paid ads, user generated content, email marketing, text marketing, giveaways, and complementary brand collab).
- Optimize the customer journey from brand awareness to purchasing the product through using marketing funnels (awareness, interest, consideration, intent, evaluation, purchase).
- Identify engagement and customer trends to plan digital marketing campaigns in order to build an online community that resonates with our brand.
- Brainstorm and execute sales and promotions through data analysis.
Omni Assistant Buyer for Prestige Cosmetics, Macy's
June 2022 - August 2022
New York City Metropolitan Area
- Studied weekly reports to recap sales and how each product is performing.
- Collaborated with the business office and marketing team to develop digital and in store strategy to generate more sales.
- Learned Excel skills such as V-lookups and Pivot Tables. Utilized programs such as Affinity, Aprimo, Mas Pro CM, PDF, and FedBuy.
- Collaborated with the business office and marketing team to develop digital and in store strategy to generate more sales.
- Learned Excel skills such as V-lookups and Pivot Tables. Utilized programs such as Affinity, Aprimo, Mas Pro CM, PDF, and FedBuy.
Social Media Concierge, Stimulyst
January 2021 - May 2022
San Antonio, Texas, United States
- Connected with clients through LinkedIN and Facebook.
- Attended live calls and engaged with potential clients.
- Responded to clients’ questions and concerns within a 2-hour period.
- Attended live calls and engaged with potential clients.
- Responded to clients’ questions and concerns within a 2-hour period.
Resident Assistant, University of Pittsburgh
August 2019 - May 2022
Pittsburgh, Pennsylvania, United States
- Collaborated and engaged with staff members to organize programs for residents.
- Provided resources to residents for their academic success.
- Built strong connections with residents through daily interactions and Check-In conversations.
- Provided resources to residents for their academic success.
- Built strong connections with residents through daily interactions and Check-In conversations.
Customer Service and Brand Assistant, Lindsay Albanese, Hats On LLC
August 2021 - April 2022
Seal Beach, California, United States
- Defused customer situations and provide resolution in a timely and effective manner.
- Processed and released wholesale orders. Resolved all shipping related issues.
- Developed close relationships with Shopify and Shipwire customer service agents to create a memorable shopping experience for customers.
- Processed and released wholesale orders. Resolved all shipping related issues.
- Developed close relationships with Shopify and Shipwire customer service agents to create a memorable shopping experience for customers.
Buying Intern for Fashion Jewelry, Macy's
June 2021 - August 2021
New York, New York, United States
Attended and participated in weekly business meetings to review and recap sales performance. Analyzed business performance metrics and made recommendations to maximize the business based on trends. Collaborated with team members to develop assortment strategy for best-selling and trending items. Competitive shopped to analyze competitor pricing and trends. Tracked in-season receipts and resolved shipping issues with vendors.
Customer Success Representative, Phoenix SEO Lab
January 2021 - June 2021
Phoenix, Arizona, United States
- Responded to clients’ emails within a 2-hour period.
- Engaged with clients via phone and email.
- Processed service requests for each client.
- Engaged with clients via phone and email.
- Processed service requests for each client.
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Education
Cornell University
2022 - 2022
Certificate, Fashion Design Management
University of Pittsburgh
2018 - 2022
Bachelor's degree, Economics
Cherry Hill High School East
2014 - 2018