Nirupam Nishant
Hey there,
I'm a paid media consultant building paid media programs for B2B and SaaS companies. I've managed over $5M in ad spend over the last 3 years and drove 4X pipeline across different industries
🚀
Paid Ads🚀
Performance Marketing🧲
Google Ads💻
LinkedIn Ads🎯
Facebook Ads
India
Hey there! 👋 I'm Nirupam, a passionate marketer with experience in driving paid media campaigns for top brands like Hey Digital and Guava Digital. 💼 With expertise in FB/Google/LinkedIn/Twitter Ads, SMM, SEO, and copywriting, I've consistently achieved impressive results, such as growing budgets from $50K to $200K+ monthly and generating over 10,000 leads with a 20% conversion rate. 🚀 Let's connect and take your marketing strategy to the next level! #DigitalMarketingExpert #PaidMediaSpecialist #ResultsDriven
Paid Media Specialist, Hey Digital
June 2023 - September 2023
- Own & managed a $200K+ budget/monthly & grew this budget from $50K/monthly the quarter prior
- Managed, set up, executed & analyzed a portfolio of paid social & PPC campaigns (Facebook, Linkedin, Google, Microsoft, Twitter) which have resulted in 27%+ growth in the client's bottom line
- Monitored campaign & site analytics to ensure we were meeting ROI & CPA goals while managing the budget
- Managed all aspects of paid marketing & presented results, key learnings & action items to the paid media team lead
- Researched new platforms & stay abreast of industry best practices, integrating learnings into our overall paid strategy
- Managed, set up, executed & analyzed a portfolio of paid social & PPC campaigns (Facebook, Linkedin, Google, Microsoft, Twitter) which have resulted in 27%+ growth in the client's bottom line
- Monitored campaign & site analytics to ensure we were meeting ROI & CPA goals while managing the budget
- Managed all aspects of paid marketing & presented results, key learnings & action items to the paid media team lead
- Researched new platforms & stay abreast of industry best practices, integrating learnings into our overall paid strategy
Performance Marketing Executive, Guava Digital
April 2022 - May 2023
- Researched, Created & scaled PPC campaigns to $30K/month with a 450% average ROAS
- Managed budget for each client to stay within limits & avoided overspending while also utilizing the budget to the maximum potential
- Generated over 10,000+ leads overall with an average cost per lead of $2 & 20% conversion rate
- Assisted graphic design team with creatives that always gave a CTR above 2
- 5%
- Ensured all performance strategies are seamlessly integrated with other areas of specialism
- Managed budget for each client to stay within limits & avoided overspending while also utilizing the budget to the maximum potential
- Generated over 10,000+ leads overall with an average cost per lead of $2 & 20% conversion rate
- Assisted graphic design team with creatives that always gave a CTR above 2
- 5%
- Ensured all performance strategies are seamlessly integrated with other areas of specialism
Internship, Trillbit
November 2021 - December 2022
Digital Marketing Manager, Trillbit
November 2021 - December 2022
- Developed a Content Strategy along with the content with 55~60 new posts and 20~30 new keywords
- Performed in-depth Audience and Matrix analysis by analyzing market trends, competition, and potential growth opportunities
- Collaborated with a partner for a shout-out that increased our page views by 8%
- Performed in-depth Audience and Matrix analysis by analyzing market trends, competition, and potential growth opportunities
- Collaborated with a partner for a shout-out that increased our page views by 8%
Internship, Crove
January 2022 - March 2022
SEO Manager, Crove
January 2022 - March 2022
- Ranked blog articles on 1st page of google within a week
- Increased overall website traffic by 10%
- Researched keywords based on user search intent to increase conversions
- Increased overall website traffic by 10%
- Researched keywords based on user search intent to increase conversions
Internship, Thriving Zen
September 2021 - November 2021
Growth Marketer, Thriving Zen
September 2021 - November 2021
- Moderated an email outreach campaign for guest posting with an 18% reply rate
- Created 900 backlinks that increased the website domain authority to 21 from 14
- Coordinated press releases that contributed to an increase in website traffic by 24%
- Created 900 backlinks that increased the website domain authority to 21 from 14
- Coordinated press releases that contributed to an increase in website traffic by 24%
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