- In my role at TCS, I play a key part in planning and implementing our social media strategy using social listening and insights
- This involves creating comprehensive social media reports, identifying use cases for our social media technology stack, and promoting employee advocacy initiatives
- I use platforms like Sprinklr and Meltwater to undertake social listening and derive insights that help shape our approach to social media

- In this role at TCS Interactive Unit, I worked with a small team to develop a comprehensive social media practice
- Our focus was on providing clients with insights and operational support for care, conversions, and promotions on various social media channels
- I've had the opportunity to provide clients with an outside-in perspective, contributing to the successful acquisition of projects involving Reddit Community management, MVP simplification, Email Marketing, and more
- This involved conducting market research, creating marketing pitches, and contributing to RFPs and proposal submissions
- In summary, this role taught me that marketing extends beyond creating visually appealing content for platforms like Instagram
- It also involves crafting minimalistic B2B decks, presenting to clients within tight timeframes, and leveraging skills in articulation, presentation, and simplification to gain a competitive edge

- As a Digital Marketing Freelancer, I had the pleasure of working with a diverse range of brands including Civil Services Club Bhopal, WeWeDubai, Optiwise AI, UpGrad, Indiestaan, Tunch Bricks, Beyond The Grades, StorX, First500Days and more
- My responsibilities spanned conducting market research and analysis, developing data-driven social media strategies, creating engaging social media content, managing and optimizing social media ads, crafting personal branding strategies, writing for various platforms, hosting webinars and community events, and providing social media consultations

- I hosted art and community events in Bhopal and Indore
- I found people who might be interested in our events through social media
- I also worked with influencers, sponsors, and artists to make our events even better
- Writing content for print media was also part of my responsibilities

- During my time at Eyelit Events, I worked on the project called MY CLUB, which was the company's latest initiative
- My responsibilities included managing social media accounts and the website for the My Club Project, creating a brand awareness strategy, collaborating with artists for brand association, and developing a strategy for offline campaigns and events

- Responsible for organic social media campaigns and associating brands with the fest
- Content curation
- Leading team of 5 volunteers who helped with graphic design and content writing for the fests

- Assisted the company in growing their Twitter presence during a time when it wasn't the most popular platform - and it was totally worth it!