Nishita Sharma
Marketing and Strategic Communications @ UNICEF 🇺🇳 | Engaging youth in climate action, entrepreneurship, skilling, and social impact
✍️
Copywriting📊
Data Analysis✨
Brand Management📲
Digital Marketing⭐️
Entrepreneur
Delhi, India
I am a development marketing professional with expertise in brand marketing, strategic communications, and public affairs. I have worked with organizations like UNICEF, MIT World Peace University, and MSL (Global). My skills include copywriting, creative writing, scripting, and brand strategy. #MarketingProfessional #BrandMarketing #StrategicCommunications
Lead, Marketing, Communications, and Advocacy, YuWaah (Generation Unlimited India), UNICEF
April 2023 - Present
New Delhi, Delhi, India
Director, Marketing and Strategy (Social Impact Initiatives), MIT World Peace University
June 2022 - April 2023
Delhi, India
Strategy Consultant, Social Impact
March 2022 - May 2022
Associate Director, Brand Marketing and Communications, MIT World Peace University
June 2021 - November 2021
Pune, Maharashtra, India
Brand Strategy Consultant (RISE- Edtech)
March 2021 - May 2021
Delhi, India
Associate Director, Digital, MSL (Global)
November 2019 - October 2020
New Delhi Area, India
- Led multidisciplinary teams across MSL Delhi and Mumbai for mandates such as Lodha Group, GoDaddy India, ITC (apparel), Panasonic, MTV, Staying Alive Foundation (UK), Marico, Svarochi, Ministry of Health and Family Welfare, Azure Power, UP Aviation Ministry, Hero Future Energies, Honeywell India, WNS, Honeywell Connection, Viacom18 Motion Pictures, and SATO (Lixil)
- Handled strategy, growth, and planning for the brands through creative offerings as a part of integrated campaigns, branded content, influencer engagement, content marketing, PR, and analytics
- I also worked across several new business engagements
- Handled strategy, growth, and planning for the brands through creative offerings as a part of integrated campaigns, branded content, influencer engagement, content marketing, PR, and analytics
- I also worked across several new business engagements
Senior Manager, Digital, MSL (Global)
November 2018 - October 2019
New Delhi Area, India
Account Manager, MSL (Global)
August 2017 - October 2018
New Delhi Area, India
Co-Founder and Chief Marketing Officer, Spinmonkey.in
January 2016 - July 2017
New Delhi Area, India
Skills: Business Development · Competitive Analysis · B2B Marketing · Digital Marketing · Entrepreneurship · Strategic Partnerships · Strategic Negotiations · Sales
Creative & Brand Innovations (IPs- MTV, VH1, Comedy Central, Nickelodeon, & Motion Pictures), Viacom18 Media Private Limited
July 2014 - December 2015
Mumbai Area, India
- Worked on integrated marketing and brand solutions for some of the largest experiential IPs curated by the network
- Worked on 110+ live events across the country and handled marketing, PR, and strategic alliances
- Worked on 110+ live events across the country and handled marketing, PR, and strategic alliances
Brand and B2B Marketing (Future Leaders Program), Viacom18 Media Private Limited
July 2013 - July 2014
- Selected among 11 'Future Leaders' pan India from approximately 6000 applicants
- Was a part of the organisation's first ever management training program
- The one year 'Leadership Acceleration Program' included cross-functional training and hands on experience in Brand and B2B marketing, PR, Sales, Operations, Artist management, strategic alliances and 360 degree brand solutions (Outdoor, Digital, Print, TV, Radio and on-ground)
- Also presented a cultural growth hacking plan to the Group CEO and SBU heads at the end of the training program
- Was a part of the organisation's first ever management training program
- The one year 'Leadership Acceleration Program' included cross-functional training and hands on experience in Brand and B2B marketing, PR, Sales, Operations, Artist management, strategic alliances and 360 degree brand solutions (Outdoor, Digital, Print, TV, Radio and on-ground)
- Also presented a cultural growth hacking plan to the Group CEO and SBU heads at the end of the training program
Copywriter, Freelance
October 2011 - February 2013
Commodity and Currency Researcher, SMC Group
July 2012 - September 2012
New Delhi Area, India
- Commodity and Currency Research (Technical and Fundamental)
- The role included intra-day trading and sending out daily, weekly, and monthly trend reports to the organization as well as to the clients
- The role included intra-day trading and sending out daily, weekly, and monthly trend reports to the organization as well as to the clients
Communications Specialist, Fisme India
February 2012 - July 2012
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- Liasoned with multiple stakeholders associated with the Federation of Small and Medium Enterprises
- Organised the first round table for the stakeholders at IHC to facilitate discussion and pull insights to draft recommendations for the ministry
- Reported directly into the India head
- Organised the first round table for the stakeholders at IHC to facilitate discussion and pull insights to draft recommendations for the ministry
- Reported directly into the India head
Corporate Relations Manager, AIESEC
February 2011 - January 2012
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- Pitched to corporates as well as NGOs in India to create valuable opportunities for International students looking to intern in India
Global Merchant Services, American Express
May 2010 - July 2010
New Delhi Area, India
- Responsible for Merchant Engagement in Global Merchant Services
- My role was to research and draft learnings from global initiatives and implement the learnings at merchant outlets in Delhi
- Focussed primarily on communication and activations at restaurant and hotel partner outlets
- My role was to research and draft learnings from global initiatives and implement the learnings at merchant outlets in Delhi
- Focussed primarily on communication and activations at restaurant and hotel partner outlets
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Education
Post Graduate Certification
MICA | The School of Ideas
Bachelor of Business Administration - BBA, Finance and Financial Management Services
Shaheed Sukhdev College Of Business Studies
Activities and societies:
- Executive Director for Finance & Sponsorships at Synergy S.S.C.B.S.
- Member, Street Play Society
- Organising Team, Crecendo (college festival)
- Executive Director for Finance & Sponsorships at Synergy S.S.C.B.S.
- Member, Street Play Society
- Organising Team, Crecendo (college festival)
