Nishka Samant
International Marketing, JSW Steel | IIFT Delhi | Forbes D2C (Unstop) Top 20 Competitive Leader
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International Marketing
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Business Strategy
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Social Media Marketing
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Content Strategy
Mumbai, India

Experienced marketer with a focus on international branding and product differentiation. Skilled in customer engagement, market research, and managing stakeholder relationships. Worked with JSW Steel, leading European and Middle Eastern clients. Proficient in brand strategy, social media marketing, and data visualization. #InternationalBranding #CustomerEngagement #MarketResearch

Senior Manager, JSW Steel
June 2022 - Present
Mumbai, IN
- Developing product branding in European and Middle Eastern Markets to enhance JSW Steel’s brand identity
- Ideate on avenues to create product differentiation strategies to carve a unique brand identity in a commodity market
- Manage 25+ European and 20+ Middle Eastern clients contributing to a quarterly revenue of USD 4.5 million
- Responsible for ensuring smooth end-to-end customer engagement of the Order to Sales function
- Co-ordinating between various internal and external stakeholders to ensure a seamless customer experience
- Conducting market research to identify viable opportunities to establish a footprint in new geographies
- Understanding and matching customer specification requirements to production availabilities
- Recommending possible value additions to final product grade for improved profitability
- Vetting financials for negotiable instruments backing customer orders and obtaining price approvals for the same
- Identifying emerging trends in the industry and shifts in technology to gauge future business expectations
- Supervision of Order to Sales related ERP pipeline from customer creation, order metrics, order creations to approvals
- Corresponding with customers for query resolution and investigation of customer claims using Salesforce
Business Strategy Intern, Vodafone Intelligent Solutions
April 2021 - June 2021
- Performed primary and secondary research to benchmark digital transformation across the shared services industry
- Identified best practices, key challenges, and enablers for digital transformation along with researching use-cases
- Created an implementation roadmap with Cost Benefit Analysis and recommended new services
Education
Indian Institute of Foreign Trade, Delhi
2020 - 2022
(MBA International Business, Marketing and Strategy Majors)
R. A. Podar College of Commerce and Economics, Mumbai University
2016 - 2019
Bachelors in Commerce (Specialized in Business Management)
R. A. Podar College of Commerce and Economics, Maharashtra Board (HSC)
2014 - 2016
I.E.S. Manik Vidyamandir
2004 - 2014
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