- Verloop.io helps businesses deliver delightful experiences across channels
- Our conversational AI platform uses advanced NLP and ML to automatically resolve customer issues with natural language

- Developed and implemented comprehensive media plans for a budget of over $1.5 Million for the CX suite of products to drive customer acquisition, expansion, retention, and revenue growth
- Conducted market and competitive research to identify new growth opportunities and target audiences
- Developed and implemented an ABM strategy for targeted accounts, resulting in a high level of account penetration and significant pipeline contribution
- Utilized Demandbase to create targeted ABM campaigns and generate leads based on predictive analytics
- Performed A/B tests on webpages using Optimizely and tested for significance
- Collaborated with cross-functional teams Sales, Product, and Field to align marketing efforts with business goals
- Analyzed and reported on the effectiveness of marketing campaigns, built interactive dashboard on Data Studio to inform decision-making
- Building a strong and engaged community of customers and advocates through social media and other marketing channels in collaboration with the Freshworks Community Marketing team