Ori Herschmann
Growth Marketing @ Waymo | Tesla | BCG | Uber
🎯
Growth Marketer🚀
Performance Marketing📣
Marketing
Los Angeles, USA
Experienced growth marketer with a proven track record at Waymo, Tesla, BCG, and Uber. Skilled in executive management, performance marketing, and driving growth. #GrowthMarketer #DigitalAcquisition #GrowthStrategy
Product Marketing Manager Intern, Dell Wyse - Dell's cloud client computing division
Present
Growth Marketing, Waymo
July 2024 - Present
Los Angeles, California, United States
- Growth Marketing at Waymo
Senior Group Manager, Global Growth Performance Marketing, Tesla
January 2024 - June 2024
- Senior Manager of the growth performance team
- Led growth marketing, incremental testing methodology, and global growth strategy
- Led growth marketing, incremental testing methodology, and global growth strategy
Growth Marketing, Robinhood
August 2023 - December 2023
Los Angeles Metropolitan Area
- Consulted with Robinhood primarily focused on lifecycle marketing across brokerage, Robinhood Gold, Robinhood IRA, and Robinhood Crypto
- Helped re-launch numerous lifecycle drips which yielded double-digit gains in re-activations + subscriptions
- Helped re-launch numerous lifecycle drips which yielded double-digit gains in re-activations + subscriptions
Senior Growth Lead, Dapper Labs
June 2022 - August 2023
Los Angeles Metropolitan Area
- Senior Growth Marketing Lead focusing on NBA Top Shot + NFL All Day
- Led various growth initiatives, including launching gift pack NFTs on NFL All Day and implementing lifecycle strategies in NBA Top Shot
- Led various growth initiatives, including launching gift pack NFTs on NFL All Day and implementing lifecycle strategies in NBA Top Shot
Digital Ventures Senior Growth Architect, Boston Consulting Group (BCG)
July 2021 - June 2022
Los Angeles Metropolitan Area
Senior Growth Marketing Manager, Ember Technologies, Inc.
August 2020 - July 2021
Los Angeles Metropolitan Area
Strategy - Database Marketing, Hawkfish LLC
February 2020 - August 2020
New York, New York
- Joined Hawkfish for Bloomberg 2020
- Data, product, growth marketing
- Data, product, growth marketing
Growth Marketing Manager, Ribbon
December 2018 - February 2020
Greater New York City Area
- Ribbon's first marketing hire focusing on growth marketing, product marketing, paid marketing, events, and partnerships
- Helped scale numerous successful marketing lines of acquisition
- Helped scale numerous successful marketing lines of acquisition
Marketing Manager, Comms and Content, Uber
December 2017 - December 2018
Greater New York City Area
Associate Growth Marketing Manager: Lifecycle Marketing, Uber
February 2017 - November 2017
San Francisco Bay Area
- Focused on growth at Uber by working on driver operations, running lifecycle campaigns, and establishing marketing strategy
Sales Development, Box
July 2016 - March 2017
Austin, Texas Area
- Focused on being relatable to customers and achieving quotas
Product Marketing Intern, Pixar Animation Studios
May 2015 - August 2015
Emeryville
- Worked on presentations, marketing materials, and collaborations for feature films at Pixar Animation Studios
Senator, Associated Students of the University of California
August 2014 - August 2015
Berkeley
- Elected to represent students and manage over $1 million allocation as a member of the legislative branch
Vice President- Marketing, Google @ Berkeley
October 2014 - May 2015
Berkeley
Product Marketing Manager Intern, Zynga
July 2014 - October 2014
Customer Success & Product Marketing Intern, Blue Jeans Network
May 2014 - July 2014
- Customer Success manager and Product Marketing Intern
Investment Analyst, TAMID Israel Investment Group
January 2014 - May 2014
Program Coordinator, UC Berkeley
August 2013 - May 2014
Technology Consultant, Undergraduate Marketing Association
September 2013 - December 2013
Berkeley
Build your resume
Education
University of California, Berkeley
2011 - 2016
