Pakhi Khurana
I am a Brand Marketing professional with experience at Leo Burnett and The Souled Store. I worked for several significant events and increased followers on Instagram.
💬
Content Marketing💡
Creative Strategy📣
Social Media Marketing✨
Brand Solutions✨
Brand Management💡
Branding Strategy🤳
Instagrammer⚙️
Account Management🤳
Content Creation
Mumbai, India
Experienced brand marketer with a strong background in social media strategy and content creation. Worked with Leo Burnett, The Souled Store, and SuperBottoms. Skilled in influencer collaborations, community building, and marketing activations. Excited to leverage my expertise to drive brand awareness and engagement. #BrandMarketing #SocialMediaStrategy #ContentCreation
Social Media Strategist, Leo Burnett
October 2023 - Present
Mumbai
- Employer Branding for the company
- Ideating for social media requirements across brands
- Single-handedly ideating, capturing, editing and posting content across all Social Media Channels
- Created content for some significant events including Goafest, Effies, Cannes Lions etc
- Increased 50% followers on inactive Instagram account
- Ideating for social media requirements across brands
- Single-handedly ideating, capturing, editing and posting content across all Social Media Channels
- Created content for some significant events including Goafest, Effies, Cannes Lions etc
- Increased 50% followers on inactive Instagram account
Brand Marketing Associate, The Souled Store
August 2022 - October 2023
- Collaborations with other brands for cross-promotions, giveaways, sourcing, launching a capsule collection, etc
- Organising and executing Community building activities like movie screenings, workshops, and vox pops at public spaces
- End-to-end Influencer campaigns with 100+ nano and micro-influencers per month
- Sourcing for Celebrities and their stylist
- Content Ideation and campaigns with Cat A Influencers
- Organising and executing Community building activities like movie screenings, workshops, and vox pops at public spaces
- End-to-end Influencer campaigns with 100+ nano and micro-influencers per month
- Sourcing for Celebrities and their stylist
- Content Ideation and campaigns with Cat A Influencers
Social Media Executive, SuperBottoms
July 2021 - August 2022
- Monthly Social Calendar, coordinating with the design and copy team
- Led a team of 2 for social media campaigns across channels - Environment Day, Father's Day, and Plastic-free July
- Influencer campaigns of up to 300 influencers a month with nano, micro, and macro Influencers
- Collaborations with other brands, giveaways, Influencer agencies, and photographers for executing product shoots
- Executed Email, SMS, and WhatsApp monthly retention and acquisition campaigns
- Led a team of 2 for social media campaigns across channels - Environment Day, Father's Day, and Plastic-free July
- Influencer campaigns of up to 300 influencers a month with nano, micro, and macro Influencers
- Collaborations with other brands, giveaways, Influencer agencies, and photographers for executing product shoots
- Executed Email, SMS, and WhatsApp monthly retention and acquisition campaigns
Content and Research Specialist, LetzRent
May 2021 - June 2022
Social Media Marketing, Saksh Lifestyle
January 2021 - March 2022
Build your resume
Education
Business Communication Skills
2020
Internshala
12th - CBSE
2019
Little Angels School, Sonipat
10th - CBSE
2017
Holy Child School, Sonipat
Bachelors of Mass Media
2019 - 2022
Mithibai College, Mumbai
B.A. Kathak Dance
2011 - 2018
Prayag Sangit Samiti, Allahabad
